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|  Retail servicesDiscover how to improve the quality of your customer portfolio to build loyalty and outperform the competition |
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Overview What are customer advocates? Those who recommend you to others, prefer to buy from you over others, and stay with you. By increasing the number of customer advocates, retailers can improve the quality of their overall customer portfolio, thus optimizing key performance metrics and outperforming competitors. IBM Retail Services offers business intelligence (BI), digital surveillance, digital merchandising, IBM Anyplace Kiosk, self-checkout, loss prevention, integrated multi-channel retailing, and a multitude of other solutions to help you gain the competitive advantage. 
 | "Personal values count more than demographics for today's shoppers — and are that much harder to target." Fred Balboni Global Retail Leader |

Retail business solutions Deep industry expertise provides the foundation for solving the most complex business problems.
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