In this podcast, an electronics expert from IBM describes the relationship between consumers and manufacturers of electronics products. He explains how that relationship is changing and how product manufacturers are getting closer to their customers and are providing more value to the end consumer.
To read the transcript, download the PDF file at the top of this page. To listen to the conversation, download the MP3 file.
Allan Henderson, IBM BCS Learning & Knowledge Center
Guest:
Sean Lafferty is an IBM consultant to the Electronics, and co-author of a chapter in the recent book entitled Irresistible! Markets, Models, and Meta-Value in Consumer Electronics.
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