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| Audio interview: Markets, models, meta-value in consumer electronicsGeorge Bailey, global leader for IBM's electronics business consulting practice, explains the current state of the consumer electronics industry. |
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IBM Institute for Business Value study Last updated: 06 Dec 2005
| Summary | |
George Bailey, global leader for IBM's electronics business consulting practice, explains the current state of the consumer electronics industry, and how the "three M's" – meta-value, models and markets – are the key to being a successful consumer electronics company. George also explains what consumer electronics companies need to do to improve their businesses and to deliver higher value products to consumers. To read the transcript, download the PDF file at the top of this page. To listen to the conversation, download the MP3 file.
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| About this podcast | |
Hosted by: | | Sean Lafferty, strategy and thought leader for IBM’s electronics industry team. | Guest: | | George Bailey is a leading IBM expert on the electronics industry, in addition to being the global leader for IBM's consultants to the electronics industry. He is co-author of the newly published book entitled "Irresistible! Markets, Models, and Meta-Value in Consumer Electronics." | Length: | | 13 mins, 31 secs |
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Copyright (c) 2006 by IBM Corporation
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