Eliminating the strategic blind spot: Technology-driven business strategy spurs innovation and growth

With growth rapidly moving past cost-cutting as the top corporate objective, executives are actively rethinking their business strategies, searching for innovative ways to spur sustainable growth. Despite all the consternation around finding the ideal strategy, perhaps the answer lies not in the strategy itself, but rather in how it is developed.

Guided by classic approaches, companies today generate volumes of data to analyze customer segments, relative market share, and current and potential competitive threats as they formulate their business strategies. They research ways current products and services can be enhanced and modified to deliver incremental value to current customers. But are these classic inputs -- sometimes distilled into the "five forces" -- enough? Do they sufficiently address the context in which companies must today formulate business strategy?

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