Though still below their 2000 peak, mobile stocks are recovering ahead of fixed line and the stock market average. With a more optimistic economic outlook, mobile executives, like their peers in nearly every other industry, are now turning their focus toward growth. According to a recent IBM Business Consulting Survey of 456 CEOs worldwide, four out of five company leaders are counting on revenue growth as the primary way to boost financial performance in the near term. After setting aggressive bars for EBITDA and margins the past few years, the financial markets are now supplementing those targets with revenue growth objectives. However, with subscriber markets saturating and data revenues slow to materialize, MNOs are justifiably concerned about the sources and profitability of that revenue growth. Going full-spectrum: Pursuing multiple sources of revenue growth Today's wireless industry includes a wide range of technologies, delivering varying combinations of bandwidth and mobility. Mobile networks continue to dominate the overall industry, and to cover all their bases, MNOs are pursuing growth along multiple paths -- voice, data and integrated combinations of both. Throughout the coming decade, MNOs will still depend on voice services for a majority of their revenue. Generally, growth in voice revenues has become a battle for high-usage, and therefore higher-value, customers. To wrest these customers from rivals -- and retain them -- MNOs need more accurate segmentation, better-targeted value propositions and a keen focus on customer experience. To read the complete study, download the PDF file at the top of this page. | 
