Podcast Interview: Why advocacy matters to mall-based specialty apparel retailers

In apparel retailing, a mature and intensely competitive market with increasingly diverse and well-informed customers, competitive differentiation is more important and more difficult to sustain than ever. However, attracting and keeping loyal customers depends upon it. A new IBM Institute for Business Value survey of more than 4,000 U.S. apparel consumers identifies the attributes that drive customer advocacy. These attributes can help apparel retailers find new ways to differentiate their businesses and pursue customer-focused initiatives and investments with greater precision and success.

Listen to the podcast (or right click to download and save) (10076,16KB)