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2008 GMA information technology and effectiveness study

To decrease the gap between what executives think IT should be doing for grocery manufacturers and consumer products companies, and what, in reality, is being accomplished, companies should invest more time during project planning to more closely align expectations of IT performance with objectives.
IBM Institute for Business Value study
Last updated: 29 Aug 2008
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Summary

The consumer products (CP) industry faces a dilemma. Based on the findings of the 2008 GMA Information Technology Investment and Effectiveness Study, conducted by IBM and AMR Research on behalf of the Grocery Manufacturers Association (GMA), senior CP business executives and IT executives believe that the IT function should play a much more prominent role in fulfilling business strategy than it does in reality. Indeed, the gap between what they think the IT function should be doing and what it actually does is expanding.

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Abstract

Grocery Manufacturers Association

The Grocery Manufacturers Association (GMA) represents the world's leading food, beverage and consumer products companies. The association promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply through scientific excellence. The GMA Board of Directors is comprised of chief executive officers from the association's member companies. The $2.1 trillion food, beverage and consumer packaged goods industry em-ploys 14 million workers, and contributes over $1 trillion in added value to the U.S. economy. For more information, visit the GMA Web site at www.gmaonline.org

AMR Research

Founded in 1986, AMR Research provides subscription advisory services and peer networking opportunities to operations and IT executives in the consumer products, life sciences, manufacturing and retail sectors. AMR Research is the No. 1 research firm focused on the intersection of business processes with value chain and enterprise technologies. AMR Research has published more than 15,000 pieces of research. Grounded in industry and business process expertise, its analysts deliver independent, leading-edge research on established and emerging technologies. This analysis is supported by the best research data in the industry, expert-led Peer Forums and daily interaction with AMR Research's members, the most comprehensive community of practitioners in the industry. For more information, visit www.amrresearch.com


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