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| Podcast Interview: Innovating on your own termsBetsy Schaefer, IBM Strategic Communications talks with George Pohle, Business Strategy Consulting Practice Lead and Steve Wunker Partner at Innosight about innovating on your own terms. |
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IBM Institute for Business Value study Last updated: 01 Nov 2007
| Summary | |
Imitation may be the sincerest form of flattery, but a new study conducted by IBM, Innosight and APQC has found that when it comes to innovation, copying other innovators doesn't necessarily translate to profitable results. Frequently companies try to model the efforts of popular innovators like IBM, Apple or Google, but many organizations end up pulling the plug on innovation efforts before they have the chance to get off the ground.  Listen to the podcast (or right click to download and save) (10,981KB)
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| About this podcast | |
| Hosted by: | | Betsy Schaefer | | Guest: | | George Pohle, Business Strategy Consulting Practice Lead and Steve Wunker Partner at Innosight. | | Length: | | 11 mins, 42 secs |
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