Financial markets firms have historically avoided the commoditization trap by innovating to create new products and services. The bulk of their impressive growth has typically come from mature markets. Yet today, growth opportunities in those geographies are evaporating, and meaningful future expansion will come from new markets. Indeed, the worldwide industry opportunity is expected to double by 2015. But which firms will seize these emerging profit pools? We believe it will be those that specialize in the areas their clients value while optimizing their global reach...and do both in ways that aren’t expected.
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