Podcast Interview: Not business as usual: Changing channels in consumer electronics

For decades, consumer electronics (CE) manufacturers have focused on creating products and retailers have focused on selling them. But things are changing. CE manufacturers and retailers are moving into each other's business space while still being dependent on each other. Christa Fritz talks with Christian Seider of the IBM Institute for Business Value and Sean Lafferty, the IBM Growth and Innovation Leader within the electronics industry.

 Listen to the podcast (or right click to download and save) (6003000KB)