Effecting Blogging: Joining the conversation

To some blogging is intriguing but mysterious. But with some basic tools and a few guidelines, it can be an effective business tool and even replace email as the center of work activity. The keys to successful blogging are writing about a theme you are passionate about, being consistent and persistent, having a thick skin and recognizing, above all else, that you are not in control. In essence, blogging is interactive, which means listening and reacting is as important as having your say.

In this Executive Technology Report, Peter Andrews interviews Luis Suarez, who works as knowledge manager, community builder and social computing evangelist at IBM in Amsterdam.

Peter Andrews: Luis, what are the themes of your blogs?

Luis Suarez: Normally, everything that has got to do with knowledge management / knowledge sharing, collaboration, communities, learning and especially social computing.

Peter Andrews: Could you say a bit about social computing and its emerging value to businesses?

To read the full report, download the PDF file at the top of this page.