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Case study Company name: s.Oliver Bernd Freier GmbH & Co. KG
| Last updated: 02 Feb 2005 |
s.Oliver Bernd Freier, a German textile retailer, maintained a competitive advantage and increased revenue when it opened a new sales channel by engaging IBM Business Consulting Services to build an online shop using IBM WebSphere and Linux software. |
Business need s.Oliver Bernd Freier wanted to add new functionality that would allow customers to use online coupons, create wish lists and receive recommendations based upon past purchases. |
Key challenges Although s.Oliver had a Web site in place, it wasn't equipped to conduct sales, and with e-business becoming a high-demand sales channel, the company risked losing business to other online textile shops if it did not revamp its Web site. |
Solution IBM Business Consulting Services IBM Business Consulting Services created a technical draft of the new s.Oliver Online Shop based upon the client's specified needs, then worked with IBM Business Partner Listec to implement WebSphere Commerce Professional Edition V5.5 software with clustered Hewlett-Packard servers running the SUSE LinuxV8 operating system. |
Results As a result of the new online shop, the company was able to open an additional sales channel to maintain its competitive edge and realize additional revenue. Additionally, s.Oliver was able to capitalize on other marketing opportunities like online coupons and promotions. |
Customer information | s.Oliver Bernd Freier GmbH & Co. KG | | Founded in 1975 in Rottendorf, Germany, s.Oliver Bernd Freier provides its customers with fashionable apparel and accessories for men, women and children. With a total revenue of Euro 700 million in 2003, s.Oliver Bernd Freier is one of the fastest growing textile companies in Germany. The company employs approximately 2,000 people. |
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