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Case study Company name: Travel Planners and Quikbook
| Last updated: 29 Oct 2004 |
Travel Planners and Quikbook (TP&QB), two New York-based travel companies sharing an IT infrastructure and team, reduced management burdens, increased business flexibility and addressed security concerns by migrating to an IBM e-business Hosting Services solution and by relying on IBM Security and Privacy Services within IBM Business Consulting Services for technical and strategic support. |
Business need 1To position themselves to compete for new business, TP&QB needed to simplify the infrastructure, creating a highly available and secure platform while reducing IT management burdens. |
Key challenges TP&QB are separate Web-based hotel-booking companies that share the same IT team and infrastructure. Explosive growth in both companies resulted in a complex IT infrastructure that yielded slow response times, raised security concerns and diverted IT staff away from value-added development tasks. |
Solution IBM On Demand Business and IBM Business Consulting Services TP&QB migrated their infrastructure to a resilient IBM e-business Hosting solution that improves transaction speeds while reducing management burdens. IBM Privacy and Security Services within IBM Business Consulting Services helps keep their offerings secure and at the vanguard of industry trends. |
Results Quikbook's Web site transaction response time was reduced from 20 to 2 seconds. It redeployed 50 percent of IT staff from system maintenance to value-added application development tasks and quadrupled merchant hotel sales in one year while reducing historical hosting costs by approximately 40 percent. |
Customer information | Travel Planners and Quikbook | | Both co-founded by Ira Mallon and based in New York, Travel Planners and Quikbook are separate online hotel-booking companies that share IT systems and staff, marketing departments and accounting systems. Travel Planners helps organizers of large events -- such as conferences and meetings -- to retain control over and accountability for hotel room reservations generated by their events. It handles everything from negotiating rates to tracking bookings to handling calls from attendees. Quikbook offers independent business and leisure travelers an easy way to find rooms at mid- to upper-priced hotels. It aggregates hotel bookings to help secure a better price for travelers who don't generate enough volume to aggregate on their own. Both companies also provide call-center services as an additional customer support channel. |
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