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Case study Company name: Cleveland Sight Center
A U.S.-based provider of accessibility services to individuals with visual impairments gains a better understanding of its customers' needs and the value of emerging assistive technologies when it engages IBM Global Business Services to develop a strategic accessibility technology roadmap. |
Business need | The Cleveland Sight Center knows that providing its customers with the most up-to-date assistive technologies is critical to helping them gain independence in their everyday lives. But with technology seemingly changing by the day, the center felt it needed a better understanding of its customers' needs, the latest upcoming devices, and its own funding availability to decide which assistive technologies would offer the most value to all the people it serves. The center needed a partner with the extensive technology experience, business acumen, and a broad network of industry contacts to conduct the research, develop a solid strategy and outline a clear action plan. |
Solution | IBM Global Business Services developed a strategic business assessment outlining the accessibility and adaptive technology needs of each of the center's three key customer segments: children, adults and seniors. Based on these assessments, IBM worked with the center to prepare a comprehensive action plan focused on broadening its technology portfolio, prioritizing activities, driving marketplace awareness and improving communication with the community. |
Results Equipped with a clearly defined strategic roadmap, the Cleveland Sight Center is now better positioned to deliver valuable accessibility services to its key customer segments. The center will be able to provide its customers with targeted technology solutions that will help them live and work with greater independence. Further, by working with IBM to establish a comprehensive communication plan and expand its partner network, the center should be able to serve a larger customer base and offer new programs, services and assistive technologies. |
Customer testimonial | “IBM's analysis of our organization helped us to understand our future technology and funding requirements so we could develop a comprehensive plan of action that will greatly improve our allocation of resources.” Michael Grady, Director, Cleveland Sight Center |
Customer information | Cleveland Sight Center | | Founded in 1906, the Cleveland Sight Center provides educational, rehabilitative, preventative and support services for 10,000 blind or visually impaired individuals in the greater Cleveland area. Today, the center has nearly 150 staff members and more than 1,000 volunteers who are dedicated to helping individuals with visual impairments live and work independently. |
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