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Customer relationship management: Literature

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IBM Institute for Business Value
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The path forward: New models for customer-focused leadership. The 2009 Global CRM Leaders Study
Updated 12 Oct 2009
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Unlocking client advocacy in Canadian retail banking: The client focused enterprise
Updated 21 Apr 2009
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Retail opportunities in a world of extremes: Understanding today’s teens and boomers
Updated 08 Apr 2009
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Why advocacy matters to apparel retailers: Customer focus requires apparel retailers to dress for success
Updated 06 Mar 2009
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Why advocacy matters to drugstores and pharmacies: Customer focus for the health and wellness of your brand
Updated 06 Mar 2009
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Why advocacy matters to grocers: Surveyed consumers give retailers food for thought
Updated 06 Mar 2009
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Shopper advocacy: Building consumer trust in the new economy
Updated 24 Feb 2009
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Why advocacy matters to online retailers: Customer focus can mean greater loyalty and financial returns are in store
Updated 10 Feb 2009
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Retail CFO Study spots critical gaps: Information integration and risk management fall short
Updated 12 Jun 2008
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Why advocacy matters to retailers: Insights from five retail segments
Updated 30 Jan 2008
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Surviving climate change in the property & casualty industry by growing customer advocacy
Updated 22 Aug 2007
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Inside India: Indians view their automotive future
Updated 19 Jun 2007
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Aviation 2010: Achieving efficiency and differentiation in turbulent times
Updated 31 May 2007
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Aviation 2010: Achieving efficiency and differentiation in turbulent times
Updated 31 May 2007
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Turning shoppers into advocates: The customer focused retail enterprise
Updated 02 May 2007
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Beyond the carousel: Better baggage handling through enhanced collaboration among airlines and airports
Updated 27 Mar 2007
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Not business as usual: Changing channels in consumer electronics
Updated 13 Dec 2006
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Hiding in plain sight: Service innovation, a new priority for chief executives
Updated 28 Nov 2006
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Unlocking customer advocacy in retail banking: The customer focused enterprise
Updated 26 Oct 2006
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Advocacy in the customer focused enterprise: The next generation of CRM Done Right
Updated 19 Apr 2006
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The trader is dead, long live the trader! A financial markets renaissance
Updated 04 Apr 2006
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Driving successful shopping occasions through deeper insights
Updated 20 Jan 2006
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Integrating sales with service in financial services customer care centers
Updated 20 Dec 2005
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Profiting from convergence: Defining growth paths for telecom service providers
Updated 30 Nov 2005
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The paradox of Banking 2015: Achieving more by doing less
Updated 22 Nov 2005
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Cross-channel optimization: A strategic roadmap for multichannel retailers
Updated 28 Jul 2005
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Integrated data analytics: Executing with precision
Updated 18 Mar 2005
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The strategic agenda for consumer products customer management
Updated 21 Dec 2004
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Banks embrace on demand: Building leadership positions
Updated 16 Nov 2004
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The retail divide: Leadership in a world of extremes
Updated 29 Jul 2004
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Confounded by consumer purchase decisions? Consumer decision process modeling takes the guesswork out of revenue growth
Updated 18 May 2004
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Media and entertainment 2010
Updated 20 Mar 2004
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Pull away from the pack: The key to transformational growth in the electronics industry
Updated 21 Jan 2004
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Pharma 2010: The value-creating supply chain
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Setting a new course in the container shipping industry
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The customer-centric store: Delivering the total experience
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Leading companies know the importance of building strong bases of loyal, profitable customers who are also advocates for the company.

Read the report: Advocacy in the customer focused enterprise: The next generation of CRM Done Right