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| Customer relationship management: Literature |
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Literature
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Don't yield on customer trust: Navigating the customer experience journey on the rough road ahead
Updated 01 Sep 2009
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The Agile Enterprise Marketer
Updated 08 Jan 2008
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CRM done right: executive handbook for realizing the value of CRM
Updated 21 Jun 2004
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Leading companies know the importance of building strong bases of loyal, profitable customers who are also advocates for the company. | | |
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