﻿<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/DTDs/Podcast-1.0.dtd" version="2.0" xmlns:media="http://search.yahoo.com/mrss/">
  <channel>
    <title>IBM Institute for Business Value: Insights and Perspectives Podcast</title>
    <link>http://www.ibm.com/gbs/</link>
    <description>Audio interviews and thought leadership reports from the IBM Global Business Services team</description>
    <language>en-us</language>
    <pubDate>Wed, 26 Aug 2009 12:00:00 EST</pubDate>
    <lastBuildDate>Wed, 26 Aug 2009 12:00:00 EST</lastBuildDate>
    <image>
      <title>IBM</title>
      <url>http://www.ibm.com/i/common/ibm_podcast.jpg/</url>
      <link>http://www.ibm.com/gbs</link>
      <width>144</width>
      <height>144</height>
    </image>
    <itunes:author>IBM Institute for Business Value</itunes:author>
    <itunes:subtitle>IBM Institute for Business Value: Insights and Perspectives</itunes:subtitle>
    <itunes:summary>IBM Global Business Services presents an audio series for business executives featuring interviews and summaries of research performed by the institute&apos;s research team, in collaboration with industry experts, leading edge clients and our own field practitioners.</itunes:summary>
    <copyright>&#x2117; &amp; &#xA9; 2005 IBM Corporation</copyright>
    <itunes:owner>
      <itunes:name>IBM</itunes:name>
      <itunes:email>insights@us.ibm.com</itunes:email>
    </itunes:owner>
    <itunes:image href="http://www.ibm.com/i/common/ibm_podcast.jpg" />
    <itunes:category text="Business"/>

<item>
<title>Podcast Interview: Consumer Survey</title>
<link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031896</link>
<itunes:author>IBM Institute for Business Value</itunes:author>
<itunes:subtitle>Interview with Chris Pearson, Nick Gurney and Judith List</itunes:subtitle>
<itunes:summary></itunes:summary>
<enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/consumer_survey_podcast.mp3" length="13500000" type="audio/mpeg"/>
<guid>http://www.ibm.com/services/us/gbs/bus/audio/consumer_survey_podcast.mp3</guid>
<pubDate>Friday, 22 Jan 2010 12:00:00 EST</pubDate>
<lastBuildDate>Friday, 22 Jan 2010 12:00:00 EST</lastBuildDate>
<itunes:category text="Business"/>
<itunes:duration>00:14:50</itunes:duration>
<itunes:keywords></itunes:keywords>
</item>

<item>
<title>Bridging the Collaboration Gap</title>
<link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031702</link>
<itunes:author>IBM Institute for Business Value</itunes:author>
<itunes:subtitle>Interview with Alan Baldwin</itunes:subtitle>
<itunes:summary>Defense forces can improve coalition effectiveness by enhancing collaborative ways of working, sharing information and exploiting technology – as well as making long-term operational changes to ensure continuous improvement in collaboration performance. John Reiners from IBM’s Institute for Business Value talks with Alan Baldwin from the Global Defense team.</itunes:summary>
<enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/bridging_the_collaboration_gap_final.mp3" length="13966000" type="audio/mpeg"/>
<guid>http://www.ibm.com/services/us/gbs/bus/audio/bridging_the_collaboration_gap_final.mp3</guid>
<pubDate>Friday, 4 Sep 2009 12:00:00 EST</pubDate>
<lastBuildDate>Friday, 4 Sep 2009 12:00:00 EST</lastBuildDate>
<itunes:category text="Business"/>
<itunes:duration>00:12:29</itunes:duration>
<itunes:keywords>improving coalition collaboration, coalition operations, coalition collaboration, defense coalitions, building effective coalitions, improving coalition effectiveness, improving coalitions, military coalition operations, effective military coalitions, effective coalition operations, improving coalition operations</itunes:keywords>
</item>

<item>
<title> Intelligent Transport: How Cities Can Improve Mobility </title>
<link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031625</link>
<itunes:author>IBM Institute for Business Value</itunes:author>
<itunes:subtitle>Interview with John Reiners </itunes:subtitle>
<itunes:summary>Cities around the world face common transport challenges – from increasing congestion, safety concerns and aging infrastructure to a lack of funding and increasing environmental impacts. Tammy Kulesa with IBM's Global Business Services Government Industry talks with John Reiners of IBM's Institute for Business Value.</itunes:summary>
<enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/its_podcast-final.mp3" length="12700000" type="audio/mpeg"/>
<guid>http://www.ibm.com/services/us/gbs/bus/audio/its_podcast-final.mp3</guid>
<pubDate>Tue, 01 Sep 2009 12:00:00 EST</pubDate>
<lastBuildDate>Tue, 01 Sep 2009 12:00:00 EST</lastBuildDate>
<itunes:category text="Business"/>
<itunes:duration>00:13:54</itunes:duration>
<itunes:keywords> intelligent transport, intelligent transport systems, intelligent transport solutions, transport challenges, smart cities, improving city transport, improving urban transport, urban transport, ITS, using ITS, effective ITS, urban congestion, city congestion, city traffic problems, traffic congestion, transport strategy, transport solutions, improving city mobility, improving urban mobility </itunes:keywords>
</item>

<item>
<title> Podcast Interview: Resolving the Privacy Paradox</title>
<link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031615?re=podcast</link>
<itunes:author>IBM Institute for Business Value</itunes:author>
<itunes:subtitle>Interview with John Reiners </itunes:subtitle>
<itunes:summary>The time is right for governments to invest in identity management programs and though the level of political and public opposition may appear daunting, a practical approach to design and implementation can help overcome resistance. Tammy Kulesa, IBM Global Business Services Government Industry talks with John Reiners, IBM Institute for Business Value, lead researcher and author of the paper Resolving the Privacy Paradox: Practical Strategies for Government Identity Management Programs.</itunes:summary>
<enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/privacy_paradox_podcast.mp3" length="11889000" type="audio/mpeg"/>
<guid>http://www.ibm.com/services/us/gbs/bus/audio/privacy_paradox_podcast.mp3</guid>
<pubDate>Tuesday, 1 September 2009 12:00:00 EST</pubDate>
<itunes:category text="Business"/>
<itunes:duration>00:12:40</itunes:duration>
<itunes:keywords> identity management, public sector, government, privacy paradox, security</itunes:keywords>
</item>


	<item>
      <title>Podcast Interview: Balancing the Scales toward a Stable and Dynamic Insurance Future</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031579?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Christian Bieck and David Notestein</itunes:subtitle>
      <itunes:summary>After the storm, the financial world is searching for a new order. While banking institutions are wondering where they will make money in the future, the insurance industry has always felt secure in its stability. Wyatt Urmey, Global Insurance Industry Marketing Manager talks Christian Bieck the Insurance Leader for the IBM Institute for Business Value as well as David Notestein who leads overall Financial Services sector for IBM Institute for Business Value. </itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/balancing_the_scales.mp3" length="13966000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/balancing_the_scales.mp3</guid>
      <pubDate>Monday, 24 August 2009 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:09:20</itunes:duration>
      <itunes:keywords></itunes:keywords>
    </item>	

<item>
<title>Podcast Interview: A Vision of Smarter Cities</title>
<link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031605</link>
<itunes:author>IBM Institute for Business Value</itunes:author>
<itunes:subtitle>Interview with Susanne Dirks </itunes:subtitle>
<itunes:summary>As cities wield increasing economic, political and technological power, they are gaining greater control over the quality of services they provide to their people and businesses. Instrumented and interconnected core systems are providing new levels of intelligence that allow for synergistic interaction and operation. Tamara Kulesa, Worldwide Marketing Manager for IBM Global Business Services for the Global Government Industry talks with Susanne Dirks, Manager of the IBM Institute for Business Values Global Center for Economic Development in Ireland. </itunes:summary>
<enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/smarter-cities-final.mp3" length="16812000" type="audio/mpeg"/>
<guid>http://www.ibm.com/services/us/gbs/bus/audio/smarter-cities-final.mp3</guid>
<pubDate>Friday, 21 August 2009 12:00:00 EST</pubDate>
<itunes:category text="Business"/>
<itunes:duration>00:17:55</itunes:duration>
<itunes:keywords> smarter cities, instrumented city, interconnected city, intelligent city,urbanization,water stress, system of systems, transportation systems, energy systems, communications system, sustainability, system of systems </itunes:keywords>
</item>

    <item>
      <title>Podcast Interview: The changing face of communication</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031342?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Chris Pearson</itunes:subtitle>
      <itunes:summary>People are communicating more things to more people than ever before, and not just by phone anymore. Internet-enabled communication models are gaining audience, attention and market share at the expense of traditional telecommunication providers. Rob Van den Dam, the European telecom sector leader of the IBM Institute for Business Value talks with Chris Pearson, the global telecom industry leader of IBM Global Business Services and an expert in strategic issues facing the telecommunication industry. </itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/changing-face-of-communication-podcast.mp3" length="14946000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/changing-face-of-communication-podcast.mp3</guid>
      <pubDate>Monday, 1 Jun 2009 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:15:56</itunes:duration>
      <itunes:keywords>social computing, Web 2.0, Telco, telecom, telecommunications, social networking, telephone, broadband, digital consumer, blogging, Internet, wiki,</itunes:keywords>
    </item>		
    <item>
      <title>Podcast Interview: Shopper advocacy: Building consumer trust in the new economy</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031217?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Shannon Miller</itunes:subtitle>
      <itunes:summary>While many competitors will be focused solely on improving cash positions or drastically cutting expenses, solid retail industry performers can approach this new economic environment as an opportunity to grab market share, increase customer loyalty and distance themselves from the competition. </itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/shopper_advocacy_building_consumer_trust_in_the_eew_economy-completed.mp3" length="13966000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/shopper_advocacy_building_consumer_trust_in_the_eew_economy-completed.mp3</guid>
      <pubDate>Tuesday, 31 Mar 2009 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:09:12</itunes:duration>
      <itunes:keywords>retail, retailer, advocacy, new economic environment, quality, convenience, store experience, multichannel, assortment, price/promotion </itunes:keywords>
    </item>	
    <item>
      <title>Podcast Interview: Beyond advertising: Choosing a strategic path to the digital customer</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031097?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Saul Berman</itunes:subtitle>
      <itunes:summary>With digital consumers increasingly in control of their media experience and advertisers shifting their spend to more interactive, measurable formats, content owners, media distributors and agencies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/beyond_advertising.mp3" length="11500000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/beyond_advertising.mp3</guid>
      <pubDate>Monday, 23 Mar 2009 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:14:53</itunes:duration>
      <itunes:keywords>aircraft media and entertainment, beyond advertising, consumer-centricity, digital migration, agencies, content owners, media distributors, ROI, reach, granularity, cross-platform integration, mass marketing</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: Why advocacy matters to online retailers</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1030947?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Maureen Stancik Boyce</itunes:subtitle>
      <itunes:summary>Online retailing is the fastest-growing industry segment and many are finding success there, with sales expected to comprise 10 percent of total U.S. retail sales by 2011, up from 7 percent in 2007. Laura VanTine, a Managing Consultant with IBM Global Business Services talks with Maureen Stancik Boyce, PhD, an Associate Partner and the Distribution Sector Team Leader for the IBM Institute for Business Value.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/online_retailer_cpmpleted24-12-08.mp3" length="10300000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/online_retailer_cpmpleted24-12-08.mp3</guid>
      <pubDate>Monday, 2 Feb 2009 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:11:19</itunes:duration>
      <itunes:keywords>customer focused enterprise, online retail, advocacy, advocate, antagonist, apathetic, customer relationship management, customer experience, convenience, Web shopping</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: Why advocacy matters to mall-based specialty apparel retailers</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1030863?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Maureen Stancik Boyce</itunes:subtitle>
      <itunes:summary>In apparel retailing, a mature and intensely competitive market with increasingly diverse and well-informed customers, competitive differentiation is more important and more difficult to sustain than ever. Laura VanTine, a Managing Consultant with IBM Global Business Services talks with Maureen Stancik Boyce, PhD, an Associate Partner and the Distribution Sector Team Leader for the IBM Institute for Business Value.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/mall-based-specialty-apparel.mp3" length="10080000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/mall-based-specialty-apparel.mp3</guid>
      <pubDate>Monday, 19 Jan 2009 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:10:4</itunes:duration>
      <itunes:keywords>grocery industry, customer satisfaction, food retailers, supermarket, supercenter, warehouse club</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: Unlocking the DNA of the Adaptable Workforce: The Global Human Capital Study 2008 Chemicals and Petroleum Edition</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031095?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Nikos Kourtis</itunes:subtitle>
      <itunes:summary>Geographical expansion, market shifts, tougher regulations, geopolitical uncertainties and more complex operating environments are intensified by a troubling shortage of much-needed skills. Penny Koppinger, a consultant with IBM’s Institute for Business Value talks with Nikos Kourtis, IBM’s Workforce Transformation Leader.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/podcast-c_p-dna-final.mp3" length="13400000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/podcast-c_p-dna-final.mp3</guid>
      <pubDate>Friday, 20 Mar 2008 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:14:42</itunes:duration>
      <itunes:keywords>chemicals and petroleum, human capital management, talent management, analytics, adaptive workforce, effective leadership</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: E-readiness rankings 2008: Maintaining Momentum</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1029747?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Ronan Lyons</itunes:subtitle>
      <itunes:summary>E-readiness is a measure of the quality of a country’s information and communications technology (ICT) infrastructure and the ability of its consumers, businesses and governments to use ICT to their benefit. When a country uses ICT to conduct more of their activities, its economy can become more transparent and efficient. The e-readiness rankings also allow governments to gauge the success of their ICT strategies against those of other countries, and provide companies wishing to invest overseas with an overview of the world’s most promising investment locations from the perspective of e-readiness.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/e-readiness-2008-overview-podcast.mp3" length="9380000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/e-readiness-2008-overview-podcast.mp3</guid>
      <pubDate>Thurday, 5 Jun 2008 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:14:53</itunes:duration>
      <itunes:keywords>e-readiness, ereadiness-2008, economic-development, ibv-dublin, online-public-services, ict-infrastructure, international-rankings, e-government</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: Beyond the Familiar: Global integration for metals, mining, and forest &amp; paper companies</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1029412?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Dirk Claessens</itunes:subtitle>
      <itunes:summary>Globalization is placing new demands on today's metals, mining and forest and paper companies -especially in running effective operations on a global scale and sustaining a strong, profitable business. Al Henderson, a consultant with IBM's Institute for Business Value talks with Dirk Claessens, a global leader for IBM's consulting team that works with clients in metals, mining and forest and paper.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/gie-for-metals-mining-and-forest-paper-companies.mp3" length="9875000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/gie-for-metals-mining-and-forest-paper-companies.mp3</guid>
      <pubDate>Wednesday, 19 Mar 2008 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:10:31</itunes:duration>
      <itunes:keywords>Metals, Mining, Steel, Forest and paper companies, Paper mills, Steel mills, Manufacturing, Globally integrated enterprise, Market share grabbing, Value chain stretching, Niche player</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: Keep them flying: Find your Winning Position in the MRO Game</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1029374?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Ralph Carpenter</itunes:subtitle>
      <itunes:summary>As new companies enter the aircraft maintenance business and others change or expand their value propositions, MRO providers will be compelled to become more collaborative, more open - and more competitive. Al Henderson, a consultant with IBM's Institute for Business Value, talks with Ralph Carpenter, supply chain expert and one of the leaders in IBM's aerospace and defense worldwide consulting team.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/mro-podcast.mp3" length="13966000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/mro-podcast.mp3</guid>
      <pubDate>Friday, 7 Mar 2008 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:14:53</itunes:duration>
      <itunes:keywords>aircraft MRO, airline MRO, spare parts providers, spare parts suppliers</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: Economic development in a Rubik's Cube world</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1029272?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Ronan Lyons</itunes:subtitle>
      <itunes:summary>The world is currently changing at an increasingly rapid pace, driven by six "megatrends": deepening globalization, large scale population trends, accelerating technological progress, the "Omni Consumer," the corporate social responsibility imperative and growing political uncertainty. Jim O'Keeffe media relations for IBM in Ireland talks with Ronan Lyons, Managing Consultant with IBM Global Center for Economic Development.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/megatrends-2020.mp3" length="9276000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/megatrends-2020.mp3</guid>
      <pubDate>Tuesday, 5 Feb 2008 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:9:53</itunes:duration>
      <itunes:keywords>Megatrends, economic development, investment promotion, globalization, Omni Consumer, globally integrated enterprise, business model innovation</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: The Global Human Capital Study 2008</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1029262?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Tim Ringo</itunes:subtitle>
      <itunes:summary>The strain that global economic growth is placing on the supply of commodities and the environment has been well documented. But perhaps less well understood are the difficulties this expansion is causing today's organizations as they strive to make the best use of their most important assets: their workforces. Eric Lesser associate partner with IBM's Institute for Business Value talks with Tim Ringo, the global leader for IBM's Human Capital Management Practice.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/global-human-capital-study-2008.mp3 " length="9022000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/global-human-capital-study-2008.mp3</guid>
      <pubDate>Tuesday, 5 Feb 2008 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:9:37</itunes:duration>
      <itunes:keywords>human resource management, HR department, employee management, Chief Human Resources Officer, talent management, HR executive</itunes:keywords>
    </item>
    <item>
      <title>Podcast Interview: The Global CFO Study 2008</title>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/bcs/a1029159?re=podcast</link>
      <itunes:author>IBM Institute for Business Value</itunes:author>
      <itunes:subtitle>Interview with Bill Fuessler</itunes:subtitle>
      <itunes:summary>By becoming an Integrated Finance Organization (IFO), CFOs can empower their organizations to perform better, respond quicker and reduce risk effects profoundly by mandating standards and providing enterprise Finance governance. Steve Rogers, Financial Management Lead at the IBM Institute for Business Value talks with Bill Fuessler, IBM Global Leader of Financial Management Consulting Services and an expert on the finance domain.</itunes:summary>
      <enclosure url="http://www.ibm.com/services/us/gbs/bus/audio/cfo-study-2008-podcast-v2.mp3" length="11052000" type="audio/mpeg"/>
      <guid>http://www.ibm.com/services/us/gbs/bus/audio/ibm-podcast-cfo-study-2008.mp3</guid>
      <pubDate>Thursday, 8 May 2008 12:00:00 EST</pubDate>
      <itunes:category text="Business"/>
      <itunes:duration>00:11:47</itunes:duration>
      <itunes:keywords>CFO, integrated financial organization, IFO, Finance, financial management, risk management, business performance, enterprise finance, global standards, alignment of Finance and business, providing the truth</itunes:keywords>
    </item>
  </channel>
</rss>