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    <title>What we think: thought leadership from the IBM Institute for Business Value</title>
    <atom:link href="http://www.ibm.com/services/us/igs/rss/bcsrss.xml" rel="self" type="application/rss+xml"/>
    <link>http://www.ibm.com/gbs</link>
    <description>Get the business insights you need to transform your organization.</description>
    <language>en</language>
    <copyright>Copyright 2012 IBM Corporation</copyright>
    <pubDate>Mon, 19 Nov 2012 01:30 EDT</pubDate>
	
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	<title>Chief Procurement Officer Study: Improving competitive advantage through procurement excellence</title>
	<description>The Chief Procurement Officer can be a significant contributor to organizational value and a driving force behind gaining competitive advantage.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/chief-procurement-officer/</link>
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	<title>Trusting the science that drives your business: A systematic approach to verify scientific claims</title>
	<description>The time has come for an independent, systematic and unbiased process for auditing scientific claims to help increase consumer confidence in scientific outcomes, reduce risks and generate more value.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/system-biology-validation/</link>
	 </item>
	
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	<title>Analytics: Real-world use of big data in telecommunications - How innovative communications service providers are extracting value from uncertain data</title>
	<description>Big data has the potential to place communications services providers (CSPs) in a prime position to win the battle for customers and create new revenue streams.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/big-data-telecom/index.html</link>
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	<title>Preparing for an era of exponential change: A new IT organization paradigm</title>
	<description>Companies adopting a new IT model are seeing substantial benefits, ranging from more innovative and accelerated delivery, to dramatic reductions and shifts in IT spend.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/itparadigm/index.html</link>
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	<title>Connect more: Intersecting insights from the IBM Global CEO, CMO and CIO Studies</title>
	<description>Beginning with the CEOs’ perspective, we re-examine the collective findings of the 2012 CEO Study, 2011 CMO Study and 2011 CIO Study to better understand how these three C-suite members can better align their priorities and objectives.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/connectmore/index.html</link>
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	<title>The software edge: How effective software development and delivery drives competitive advantage</title>
	<description>Despite recognizing the value of effective software development, most organizations in our recent study are not prepared to take advantage of today's technology trends to drive competitive advantage.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/softwareedge/index.html</link>
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	<title>Telecom's future is social - The value of social business for communications service providers</title>
	<description>Although the telecommunications industry has facilitated the rapid adoption of social networking and social business on a global scale, the adoption of social media by communications service providers to engage with customers is still very low.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/telecomsocialbusiness/index.html</link>
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	<title>From transactions to relationship - Connecting with the transitioning shopper</title>
	<description>While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers reveals that today's empowered consumers are becoming increasingly comfortable purchasing through multiple retail channels</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/transitioningshopper/index.html</link>
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	<title>Insurers, intermediaries and interactions: From channels to networks</title>
	<description>Insurers need to allow their customers broad access to information while keeping the special relationship with intermediaries alive.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-insurance-intermediaries.html</link>
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	<title>New routes to profitability: Reinventing the airline business model with creative leadership,  focused experimentation and industry innovation</title>
	<description>Airline business models, platform-based business model, asset-light, regional carriers, low-cost carriers, full-service carriers, defensive business model, innovative business model, disruptive business model, Consolidation, cost of capital</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-airline-business-models.html</link>
	 </item>
	
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	<title>Connected generation: Perspectives from tomorrow's leaders in a digital world Insights from the 2012 IBM Global Student Study</title>
	<description>The 2012 IBM Global Student Study reveals a pool of talent with diverse capabilities, substantially prepared to help organizations lead through connections - and also exposes areas where students feel unprepared by their education.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-student-study.html</link>
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	<title>The business of social business - What works and how it's done</title>
	<description>A new IBM Institute for Business Value study reveals how organizations can use social approaches to create meaningful business value.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-social-business.html</link>
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	<title>Accelerating economic growth and vitality through smarter public safety management</title>
	<description>New competencies are needed for governments and agencies to be better positioned to improve public safety and a enable enhanced growth and vitality.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-smarter-public-safety.html</link>
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	<title>Analytics: The real-world use of big data - How innovative enterprises extract value from uncertain data</title>
	<description>Most organizations can profit from analyzing more data to identify which is useful and putting the right skills in place to gain a better understanding of the business, its customers and the marketplace.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-big-data-at-work.html</link>
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	<title>Fixing the future - Why we need smarter water management for the world&#8217;s most essential resource</title>
	<description>Smarter water management is vital to protect the world&#8217;s most critical resource.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/government.html</link>
	 </item>
	
	<item>
	<title>CMOs and CIOs</title>
	<description>The foundational transformation that Marketing and IT are each experiencing offers fertile new 

ground for CMOs and CIOs to forge tight alliances that will enable them to better support their organizations' corporate 

initiatives. </description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-cmo-cio.html?ca=rss_bcs</link>
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	<title>The natural fit of Cloud with Telecommunications</title>
	<description>The telecommunications industry is beginning to see what Cloud really means to its future 

success.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-telecom-cloud.html?ca=rss_bcs</link>
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	<title>Emerging security trends and risks</title>
	<description>For the busy executive, security is not an issue that can simply be delegated; it must be embraced 

as another important component of any plan for doing business in an increasingly complex and technology-driven 

world.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-it-security-trends.html?ca=rss_bcs</link>
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	<title>Small worlds</title>
	<description>The social approach to software delivery</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-social-software-delivery.html</link>
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	<title>Transforming Retail: Engaging customers through information, influencers and interactions</title>
	<description>To navigate today's changing marketplace, automakers can solve the retail puzzle by demonstrating 

excellence across four dimensions that can turn today's discerning customer into tomorrow's valued 

advocate.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-transforming-automotive-retail.html?ca=rss_bcs</link>
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	<title>Combating risk with predictive intelligence</title>
	<description>Companies with leading risk management practices are looking forward, applying "predictive 

intelligence" to proactively mitigate and manage complexity-fraught risks, while bringing significant value to their 

bottom line and their brand.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-predictive-risk-management.html?ca=rss_bcs</link>
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	<title>Knowledge is power: Driving smarter energy usage through consumer education</title>
	<description>Both traditional and new influencers must provide more consumer information in the coming years - 

using specific messages and tailored channels - to aid smooth smart meter and smart grid deployment and increase 

consumer engagement.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-knowledge-is-power.html?ca=rss_bcs</link>
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	<title>The value of analytics in healthcare</title>
	<description>Building analytics competency can help healthcare organizations harness "big data" to create 

actionable insights, set their future vision, improve outcomes and reduce time to value.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-healthcare-analytics.html?ca=rss_bcs</link>
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	<title>Collective Intelligence</title>
	<description>Can an organization, operating in today's increasingly networked world, choose to ignore the 

insights of employees, customers, business partners and expect to thrive?</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-collective-intelligence.html?ca=rss_bcs</link>
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	<title>The power of cloud</title>
	<description>To transform internal operations, customer relationships and industry value chains, organizations 

need to determine how best to employ cloud-enabled business models.</description>
     <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-power-of-cloud.html?ca=rss_bcs</link>
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      <title>Winning over the empowered consumer</title>
      <description>In today's tumultuous world, how well retailers and product brands build trust with both individuals 

and communities of  consumers will determine whether they benefit from a base of loyal advocates or are left to fend 

with transient and fickle customers.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-empowered-consumer.html?ca=rss_bcs</link>
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      <title>Enabling growth through Global Enablement Teams</title>
      <description>Senior executives need a deep understanding of vertical integration to translate corporate strategy 

at a local level and country leaders can benefit from coaching to sharpen strategy development and execution. The Global 

Enablement Team (GET) approach ultimately enables the enterprise to develop global talent and grow business through 

greater alignment with diverse national priorities.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-global-leaders.html?ca=rss_bcs</link>
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      <title>Analytics in the boardroom</title>
      <description>For analytics-driven insights to trigger new actions across the organization, they must be closely 

linked to business strategy, easy for end users to understand, and embedded into organizational processes to enable 

action at the right time. </description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-analytics-boardroom.html?ca=rss_bcs</link>
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      <title>Opening up government: How to unleash the power of information for new economic growth</title>
      <description>Governments recognize the possibilities of opening up and many are already taking deliberate steps to 

move forward strategically. </description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-open-government.html?ca=rss_bcs</link>
    </item>

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      <title>The shift to electric vehicles</title>
      <description>Although the world seems poised for an electric vehicle (EV) rebirth, automakers need to nudge 

drivers to "plug in" by increasing education efforts, offering a uniquely "connected" driving experience, and embracing 

innovative business models and partnerships.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-electric-vehicle.html?ca=rss_bcs</link>
    </item>
	
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      <title>Global Location Trends</title>
      <description>Many countries are benefitting from increasing inward investment levels, either from the sheer number 

of investment projects or
jobs created by foreign investors. The driving force behind the growing investment has been an effort by companies to
position themselves for the realities of a new global economy.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-global-location.html?ca=rss_bcs</link>
    </item>	
	
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      <title>Analytics: The widening divide</title>
      <description>A growing divide is developing between those  companies that, see the value of business analytics and 

are  transforming themselves to take advantage of these newfound opportunities, and those that have yet to embrace 

them.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-analytics-widening-divide.html?ca=rss_bcs</link>
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      <title>Building advocacy in telecommunications</title>
      <description>Despite a "customer first" focus, communications service providers (CSPs) have very few loyal 

customers - or advocates - according to results from the recent IBM global telecommunications consumer 

survey.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-telcoadvocacy.html?ca=rss_bcs</link>
    </item>

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      <title>Transportation and economic development: Why smarter transport is good for jobs and growth</title>
      <description>Rising unemployment, languid economic growth and growing urbanization make the role of transport - 

and intelligent transport systems - more important than ever for cities.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-smarter-transport.html?ca=rss_bcs</link>
    </item>

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      <title>Travel 2020: The distribution dilemma</title>
      <description>New technologies and business models offer the potential for online differentiation and the provision 

of value-added services and features for which travelers will pay a premium.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-travel2020.html?ca=rss_bcs</link>
    </item>
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      <title>Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing</title>
      <description>To help organizations develop a customer analytics strategy designed to drive growth and increase 

customer satisfaction, we have identified four stages of organizational capabilities and associated customer analytics 

strategies.</description>
      <link>http://www.ibm.com/services/us/gbs/thoughtleadership/ibv-customer-analytics.html?ca=rss_bcs</link>
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