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    <title>What we think: thought leadership from the IBM Institute for Business Value</title>
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    <link>http://www.ibm.com/gbs</link>
    <description>Get the business insights you need to transform your organization.</description>
    <language>en-US</language>
    <copyright>Copyright 2009 IBM Corporation</copyright>
    <pubDate>Wed, 11 Nov 2009 01:30 EDT</pubDate>
    <item>
      <title>Seizing the advantage: When and how to innovate your business model</title>
      <description>When the time is right for business model innovation, the Three A's represent essential organizational capabilities: aligned, analytical and adaptable.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/ibv-business-model-innovation.html?ca=rss_bcs</link>
    </item>	
    <item>
      <title>Focal jobs: Viewing talent through a different lens</title>
      <description>By using a different "lens" to examine talent management issues, companies have the opportunity to more effectively use their limited investment funds to achieve greater organizational effectiveness and strategic alignment.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/understanding-focal-jobs.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Truck 2020: Transcending turbulence</title>
      <description>To transform the truck industry for success in 2020, today's leaders must take decisive actions in the areas of globalization, brand development, technology integration, partnerships and workforce transformation.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/future-of-truck-industry-2020.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>The path forward: New models for customer-focused leadership. The 2009 Global CRM Leaders Study</title>
      <description>Customer service professionals, in the wake of changing customer demands and the digital information explosion, can leverage customer insight and digital channels to assume leadership in a new age.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/crm-path-forward-whitepaper.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Green and Beyond: Getting smarter about the environment</title>
      <description>Companies that develop environmentally sound strategies, programs and initiatives can begin to overcome operational constraints, enrich their brands, improve regulatory compliance and operate more effectively.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/environmental-operational-sustainability.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Russia's productivity imperative: Leveraging technology and innovation to drive growth</title>
      <description>If Russian companies and its government take actions now to tackle issues in the areas of technology and innovation, the country is much more likely to meet, or exceed, its productivity and innovation targets.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/russian-productivity-improvement.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>IBM - Delivering performance through continuous transformation</title>
      <description>IBM's transformation story may provide guidance to other senior leaders as they seek to implement change while successfully delivering consistent and differentiated performance.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/ibm-performance-transformation.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Sourcing in a demanding economic environment: Generating value in challenging times</title>
      <description>A volatile economic environment provides today's sourcing and procurement leaders with the opportunity to create a new roadmap for the supply chains of the future by adopting a strategic sourcing approach that  business results.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/sourcing-in-demanding-times.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>A high-stakes race against time: Are investors prepared to capture the liquified natural gas opportunity that emerges from the recession?</title>
      <description>Discover more about the current liquefied natural gas opportunity and specific actions that can help investors make the most of it.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/lngupdate.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Prescription for healthier growth: Shaping China's life sciences market</title>
      <description>Competitors in China’s life sciences market should prepare themselves for the market’s massive changes and continued growth by increasing their capabilities in three key areas: innovation; manufacturing quality; and sales, marketing and distribution.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-pharma-china.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Lighting the way: Understanding the smart energy consumer</title>
      <description>How emerging consumer preferences are met can open new avenues for consumer satisfaction, create new revenue streams, define new business models and accelerate technology deployment, lighting the way to a participatory utility network.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-emerging-energy-preferences.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Resolving the privacy paradox - strategies for identity management</title>
      <description>Technology can be used to both control and empower citizens, and governments should work toward a resolving this paradox by developing identity management solutions that provide security and engender trust, while maintaining personal privacy and civil liberty.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-privacy-paradox-identity-management.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Economic development in a Rubik's Cube world: How to turn global trends into local prosperity</title>
      <description>Economic development in a Rubik's Cube world: How to turn global trends into local prosperity.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-economic-development-rubiks-cube.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Bridging the collaboration gap: Results from global defense survey on collaboration during coalition operations</title>
      <description>Improving coalition cooperation and creating opportunities for continuous improvement will require fundamental changes in how members operate.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-improving-coalition-collaboration.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Intelligent transport: How cities can improve mobility</title>
      <description>Cities around the world can look to global leading practices to help them improve mobility through intelligent transport systems.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-intelligent-transport-mobility.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Leading a sustainable enterprise: Leveraging information and insight to act</title>
      <description>Leading a sustainable enterprise: Leveraging information and insight to act-corporate social responsibility - An IBM Institute for Business Value report</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/csr-study-2009.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>E-readiness rankings 2009: The usage imperative</title>
      <description>A white paper from the Economist Intelligence Unit (EIU) in association with the IBM Institute for Business Value.</description>
      <link>http://www.ibm.com/services/us/index.wss/ibvstudy/gbs/a1031418?ca=rss_bcs</link>
    </item>
    <item>
      <title>The personal side of business continuity: Addressing human capital management issues during crises</title>
      <description>Recent business disruptions have affected organizations worldwide, and while most businesses have continuity plans in place, many don’t address a company’s most precious assets: its employees.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/human-capital-resiliency.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>A vision of smarter cities: How cities can lead the way into a prosperous and sustainable future</title>
      <description>Recent business disruptions have affected organizations worldwide, and while most businesses have continuity plans in place, many don’t address a company’s most precious assets: its employees.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/smarter-cities.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>The changing face of communications: Social networking's growing influence on telecom providers</title>
      <description>Telcos and social networks vying for "share of voice".</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-telcos-socialnetworking.html?ca=rss_bcs</link>
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    <item>
      <title>The future of the Consumer Products Industry: The end of the world... or a world of opportunity?</title>
      <description>In the midst of explosive population growth, increased urbanization, an evolving, demanding customer base and global climate and natural resource issues, the Consumer Products (CP) industry faces shifting market dynamics, channel challenges and renewed pressures for business model innovation.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-future-of-consumer-products.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Business Analytics and Optimization for the Intelligent Enterprise</title>
      <description>Based on our research and client experiences, we've distilled the characteristics of what we call the Intelligent Enterprise - the organization ready to exploit advanced analytics and optimized performance.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-business-analytics-optimization.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>The smarter supply chain of the future: Global chief supply chain life sciences industry edition</title>
      <description>As part of our Global Chief Supply Chain Officer Study, we spoke at length with 23 Life Sciences supply chain executives. Like their peers across industries, these executives are most concerned about supply chain visibility. But they also are wrestling with increasing customer demands, risk and globalization.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-life-sciences-supply-chain-study.html?ca=rss_bcs</link>
    </item>
    <item>
      <title>Toward transparency and sustainability: Building a new financial order</title>
      <description>The firms that compete most successfully in this new environment will be those that specialize and form partnerships with other organizations to supplement their own areas of expertise, listen to their clients and provide offerings that are tailored to the needs of different client segments.</description>
      <link>http://www.ibm.com/services/us/gbs/bus/html/gbs-stable-financial-markets.html?ca=rss_bcs</link>
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