Analytics “yield of dreams”

If you build it, insights will come

Few would deny the importance of using analytics-derived insight to make smarter, faster business decisions. Data-based analytics can reveal client preferences, reduce operational costs and increase marketing effectiveness. However, turning analytics into captured value (return on investment) is no easy task. Good data science is a necessary foundation for every analytics project, yet many projects still fail to achieve their full potential. Analytics value is not just derived from obtaining data volume and variety any more – now critical value drivers are led by veracity (trustworthiness) and velocity (speed to action).

Achieving a 'yield of dreams' - an infographic

Through years of trial and error IBM has tested how analytics can most effectively drive business outcomes. Experience working with a number of internal IBM business units has led to the identification of four critical success factors that can help optimize the outcomes of business analytics endeavors:

To learn more, download the IBM Institute for Business Value executive report, “Analytics “yield of dreams”: If you build it, insights will come” (PDF, 316KB).

Download the IBM Institute for Business Value Executive Report

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