The business of social
In the digital age, successful organizations understand the importance of data, in particular the potential for signals buried within data. Despite this, many companies are not fully exploiting the value of information derived from social platforms such as Twitter. It’s time to extend the impact of social data beyond conventional uses in the marketing department. Organizations need to reconsider the role data from interactive social platforms can play in evolving customer interactions, transforming business processes and even driving innovation.
About the authors
Big Data and Analytics Global Research Leader,
IBM Institute for Business Value
Global Insurance Leader IBM Institute for Business Value
About the subject matter experts
Head of Data Marketing, Twitter
Global Leader for Social Business, IBM Center of Competence, IBM Global Business Services
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