Keeping telecom on target

How CSPs tap the transformative power of data and analytics

Communications Service Providers (CSPs) have been increasing their focus and investments in big data analytics capabilities over the past few years. Fifty-two percent of CSPs in the 2014 IBM cross-industry study “Analytics: the speed advantage” had big data-related projects in either pilot or production status, compared to just 33 percent in 2012.i However, a gap is emerging. The leaders, or Front Runners, are starting to accelerate away from the rest and capturing significant business and competitive advantages.

While this is good news for Front Runners, the question for the others is how to build analytics capabilities fast, capture the value and compete to win – or get left behind. This IBM study reveals differentiating actions and strategies required to close the gap and extend the value captured from big data analytics.

Specific findings from our study highlight many barriers and challenges that CSPs must address to bank the value from analytics investments, including:


i “Analytics: the speed advantage.” IBM Institute for Business value. October 2014.

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About the authors

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    Bob Fox

    Global industry leader, telecommunications, media and entertainment, IBM Global Business Services
    Connect with Bob Fox

  • Nick Gurney

    Nick Gurney

    Asia-Pacific telecommunications industry leader, IBM Industry Academy Member, IBM Global Business Services
    Connect with Nick Gurney

  • Rob van den Dam

    Rob van den Dam

    Global telecommunications industry leader, IBM Institute for Business Value, IBM Global Business Services
    Connect with Rob van den Dam

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