Jumpstarting India’s startups

Startups are redefining India’s economy. With its favorable demography, open economic environment and culture of entrepreneurialism, India is highly conducive to entrepreneurial activity. However, India’s startup economy has not yet fully matured, and many startups die in their infancy. More proactive engagement between startup and traditional organizations can help established companies share in the entrepreneurial spirit of innovation and agility, while enabling startups to harden their business model, accelerate growth and leapfrog into the big leagues. Their mutual success will drive India toward an ever-more dynamic future.

Study highlights

The #1 reason most Indian startups fail is lack of pioneering innovation.

Almost 3/4 of Indian leaders surveyed agree that ecosystems can help accelerate innovation.

Almost 80% of executives from established companies say collaboration with startups accelerates new ideas.

About the authors

Anthony Marshall

Anthony Marshall
Research Director and Strategy Leader
IBM Institute for Business Value

Nipun Mehrotra

Nipun Mehrotra
Vice President, Growth Initiatives
IBM India

Clifford Patrao

Clifford Patrao
Partner and Leader of the Digital Services Group
IBM Global Business Services, India

Madhuri Banda

Madhuri Banda
Senior Managing Consultant
IBM Institute for Business Value

Raj Rohit Singh

Raj Rohit Singh Senior Advisory Consultant,
IBM Global Strategy

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