The race to convert data-driven insights into meaningful results

Successful leaders are infusing analytics throughout their organizations to drive smarter decisions, enable faster actions and optimize outcomes. Our research based on this survey of 900 executives in 70 countries led us to identify nine levers that together enable organizations to create value from an ever-growing volume of data from a variety of sources.

Study highlights

2/3 of respondents form top performing organizations are confident enough to to data and analytics in their daily decision making.

75% of top-performing organizs cite revenue generation or innovation as the chief source of value from analysis.

80% of leading organizations measure the impact of their analytics investments.

About the authors

Glenn Finch

Glenn Finch
Global Leader, GBS Technology & Data

Cathy Rodenbeck Reese

Cathy Rodenbeck Reese
Global Technology & Data Program Leader,
GBS Technology & Data

Rebecca Shockley

Rebecca Shockley
IBM Institute for Business Value,
Global Analytics Research

Fred Balboni

Fred Balboni
General Manager, Partnerships and Alliances

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