Mobile is the future of travel

In 1964, the Sabre airline reservation system was released, and it quickly became the largest private, real-time data processing system in the world.1 Then, in the late 1990s, the internet transformed the travel industry again. Passengers are more connected than ever, but the systems that once propelled the travel industry forward now often hold it back. Inflexible, cumbersome travel processes can be difficult to use compared to other industries. Mobile technology has the potential to dramatically increase customer satisfaction through deeper engagement and personalization, and by empowering employees to more meaningfully connect with travelers.

1 “Sabre: The First Online Reservation System.” IBM 100 Icons of Progress.

Experts on this topic

Brian E. O'Rourke

Brian E. O'Rourke
IBM Global Industry Leader, Aviation – Travel and Transportation, IBM Industry Academy

Heidi Fillmore

Heidi Fillmore
IBM Global Industry Executive Partner Travel and Transportation Product Team

Greg Land

Greg Land
IBM Global Industry Leader, Hospitality and Travel Related Services, Travel and Transportation Industry

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Steve Peterson

Steve Peterson
Global Travel & Transportation Lead,
IBM Institute for Business Value

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