Mobile ROI is more than a cool app
Mobile has become pervasive in society, accounting for an ever-increasing number of both personal and commercial interactions. Yet, even for its meteoric growth – there are now more mobile devices in the world than people – the vast potential of mobile is mostly untapped. While the benefits of mobile are indisputable, organizations still struggle with capturing its full value. And even the most successful endeavors fall short of established goals more than half the time. However, by strategically aligning initiatives, securing C-suite support, managing certain components of the mobile portfolio internally and striking a balance between commercial-off-the-shelf (COTS) and custom applications, organizations can learn to tap into the vast unrealized value of mobile.
A snapshot of study findings
About the authors
Global leader,IBM Mobile Center of Competence
IBV Mobile Leader
IBM Global Business Services
Read related IBM executive reports
The “upwardly mobile” enterprise
Setting the strategic agenda
The Individual Enterprise
How mobility redefines business
Thinking out of the toolbox
How digital technologies are powering the operations revolution
Download the IBV App
Access our latest thought leadership, including C-suite studies and industry insights. Maintain a library, receive regular updates. Explore enhanced content.
Sign up to receive monthly e-mail updates on recent papers from the IBM Institute for Business Value.
Take your business from mobile ready to mobile first. Rapidly deliver native and hybrid apps.