Read our latest reports
The buck stops with claims: A prognosis for US healthcare payers
Updated 07 June 2018
When it comes to healthcare claims processing, the prognosis is good for those insurers willing to embrace transformation by removing legacy barriers that shield inefficiencies and compromise the consumer experience.
Insurance: Incumbents Strike Back
Updated 10 March 2018
How are insurance executives tackling change? Explore industry insights based on input from the 19th IBM Global C-suite Study.
Building trust in Insurance: Blockchain to the rescue
Updated 19 Feb 2018
Insurance is following close behind banking — another industry that grapples with trust issues — in the evaluation and adoption of blockchain technologies.
Friend or foe? Insurtechs and the global insurance industry
Updated 13 Feb 2018
Faced with the potential threat of technology innovators, insurers must embrace an insurtech-infused future.
Disruption in the insurance industry: Here comes the Internet of Things
Updated 13 Oct 2017
IoT can be a disruptive force in insurance, creating competitive advantage for first movers who are exploiting the opportunity it presents.
You, me or us: Digital Reinvention in the global insurance industry
Updated 17 Oct 2017
To compete, retailers will redefine value chains within ecosystems, and use both new technologies and data harvested from the IoT.
Data: gold or kryptonite? An insurer’s guide to the resource of the future
Updated 13 Oct 2017
In a digital world, insurers need to collect data themselves, which means their customers must be willing to share this valuable resource.
Insurance 2025: Reducing risk in an uncertain future
Updated 20 Mar 2017
To navigate the risks of the digitally interconnected environment, insurers must build the right solutions and collaborate extensively.
Rethinking insurance: How cognitive computing enhances engagement and efficiency
Updated 30 Nov 2016
For success in the digital age, insurers must tap the hidden treasure they already own in massive quantities: data.
Cyber and beyond: Insurance and risk in a digitally interconnected world
Updated Nov 2016
To navigate the risks of the digitally interconnected environment, insurers must build the right solutions and collaborate extensively.
Innovating insurance: Lessons from the world's leading innovators
Updated 22 Mar 2016
By emulating leading companies, insurers can learn strategies to drive innovation across their organizations, cultures and processes.
Understanding customers and risk: Your cognitive future in the insurance industry
Updated 30 Oct 2015
This report reveal how cognitive computing helps insurance organizations blaze new territory and push the boundaries of innovation and growth.
Cloudy with a chance of mishap: How weather data can help insurers manage risk and drive client value
Updated 08 Oct 2015
Learn how predictive analytics can help insurance companies respond to weather disasters.
Cloud for insurance
Streamlining business processes, gaining effi ciencies and accelerating innovation
July 2015
With cloud computing, insurers can enhance the overall customer experience, transform business processes and expand capabilities.
Capturing hearts, minds and market share: How connected insurers are improving customer retention
Updated 08 Jun 2015
Traditional distribution channels still work, but what else do today’s insurers need for trust and lasting relationships with empowered consumers?
Read our earlier Insurance industry reports
Winning strategies for insurers - How industry leaders are excelling outside the comfort zone
Updated 07 Jul 2014
The comfortable situation of insurers is changing: a multitude of disruptive forces leave many struggling now to grow or stay profitable.
Digital reinvention - Trust, transparency and technology in the insurance world of tomorrow
Updated 31 Jan 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
Analytics: Real-world use of big data in insurance - How innovative insurance service providers are extracting value from uncertain data
Updated 12 Sep 2013
Big data not only has the potential to provide solutions to some of the insurance industry’s toughest business challenges, it could also inspire new ways to transform processes, organizations and many aspects of the industry itself.
Insurers, intermediaries and interactions: From channels to networks
Updated 17 Dec 2012
Insurers need to allow their customers broad access to information while keeping the special relationship with intermediaries alive.
The future of the pensions industry: Power to the members
Updated 17 Aug 2012
As pension providers transition from serving one large customer to serving many individuals, five imperatives are key for success.
Powerful interaction points – the country by country view: Viewing insurance consumers through a geographic lens
Updated 10 Sep 2012
Consumers all over the world use a multitude of interaction points – formerly known as “channels” – to interact with insurers.
Powerful interaction points: Saying goodbye to the channel
Updated 08 Dec 2010
Insurance consumers now use multiple interaction points to research and buy insurance, making it a new challenge for the insurance industry to reach them effectively and profitably.
Solving the innovation puzzle: A framework for consistent innovation in banking and insurance
Updated 27 Oct 2010
By better understanding innovation triggers, banks and insurers will be on the right path to developing an effective framework to help them offer radical – and useful – innovation to their clients.
Balancing the scales: Toward a stable and dynamic insurance future
Updated 03 Aug 2009
As the financial world searches for a new order, insurance companies must find a way to balance the fundamentals that shaped the industry with the dynamics created by an empowered customer and an uncertain global environment.
Service-oriented architecture: Unlocking hidden value in insurance systems
Updated 30 Apr 2009
Insurance companies are under increasing pressure to become more innovative and Service Oriented Architecture (SOA) offers a number of advantages that, when understood and exploited by both the business and IT sides of an insurer, can help address any number of business challenges
Growing trust, transparency and technology: Insurance customers’ perspectives in a global context
Updated 26 Jan 2009
An update to a previous IBM Institute for Business Value study shows insurers in the Americas, like their European counterparts, suffer from a lack of consumer trust and that heightened transparency, service and flexibility will be necessary to reach the customer of the future.
Insurance 2020: Now what? Exploring initiatives for innovation
Updated 23 Jan 2009
Insurers have for years mistaken optimization for innovation, but true innovation requires a willingness to try something different to address persistent operational challenges.
The Enterprise of the Future...in the Insurance Industry
Updated 05 Sep 2008
Insurance industry CEOs share their views on the future of business.
Podcast Interview: Balancing the Scales toward a Stable and Dynamic Insurance Future
Updated 24 Mar 2008
Interview with Christian Bieck and David Notestein
Trust, transparency and technology: European customers' perspectives on insurance and innovation
Updated 22 Jan 2008
In six European markets, we surveyed a broad sample of insurance customers to find that three success factors that are crucial for the relationship between customer and insurance company: trust, transparency and technology.
Surviving climate change in the property & casualty industry by growing customer advocacy
Updated 22 Aug 2007
In a changing insurance environment, providers must be able to identify their advocates and articulate their advocate's preferences, then use this information to help tailor their business models in ways that improve the customer experience and, in turn, can drive growth.
Insurance 2020: Innovating beyond old models
Updated 23 May 2006
Podcast discusses the strategic challenges insurance companies will face in the insurance marketplace of the future and shares ideas for moving from today's realities to tomorrow’s potential.
Insurance 2020: Innovating beyond old models
Updated 23 May 2006
Looking beyond this decade, the insurance industry’s current mode of operations will likely reach a point of diminishing returns. The aggregate capabilities of existing and emergent technologies almost guarantee that the next several years will mark a fundamental change in the industry.