Innovation 2.0: Riding the next wave

New seismic and disruptive events are upending the pace of innovation – and leading companies are jumping into the fray, trying to differentiate themselves through emerging business models. But here is the hard truth: Enterprises are wasting money, resources and time putting on a facade of innovation that falls short of customer and shareholder expectations. There is an inherent expectation that these incremental, and in many cases “siloed,” investments or initiatives will lead to sustained business impact. The time has come to move beyond “innovation theater” into a more mature adoption of innovation that drives measurable business results. Now is the time for Innovation 2.0.

Experts on this topic

Amanda Gosling

Amanda Gosling
Partner, Digital Strategy and iX, Global
IBM Global Business Services

Mathias Bombardi

Mathias Bombardi
Associate Partner, Digital Strategy, Global
IBM Global Business Services

Brian Love

Brian Love
Associate Partner, Digital Strategy, Global
IBM Global Business Services

Read related IBM executive reports

Digital Reinvention in action

Digital Reinvention in action

What to do and how to make it happen

Innovative analytics

Innovative analytics

How the world’s most successful companies use analytics to innovate

More than magic

More than magic

How the most successful organizations innovate

Contact IBV

Want more information?