With cloud, CSPs pursue revenue and profit growth
Cloud is a continuation of the virtualization trend that has been underway for over 15 years. The trend has now reached a tipping point where Cloud can create and deliver business value. Business value can be created in three main areas:
- Performing current business more efficiently and effectively
- Creating new business models for delivery of current services
- Creating entirely new businesses.
About the authors
Global Industry Leader, Telecommunications and Media & Entertainment
IBM Global Business Services
Communications Sector Leader
IBM Asia Pacific
Rob van den Dam
Global Telecommunications Leader
IBM Institute for Business Value
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How will telecommunications and media companies deliver the personalized customer experiences and content that consumers demand now more than ever?