With cloud, CSPs pursue revenue and profit growth

Cloud is a continuation of the virtualization trend that has been underway for over 15 years. The trend has now reached a tipping point where Cloud can create and deliver business value. Business value can be created in three main areas:

  • Performing current business more efficiently and effectively
  • Creating new business models for delivery of current services
  • Creating entirely new businesses.

Study highlights

Almost 80% of CSPs have piloted, adopted or substantially implemented cloud, and 94 percent expect to whitin three years

More than 70% of CSPs indicate cloud can play an important role in creating or enhancing revenue streams.

Almost 60% of CSPs plan to rely on cloud for business model innovation in the ext three years, signigicantly more than the 35% of the full survey sample.

About the authors

Bob Fox

Bob Fox
Global Industry Leader - Telecommunications,
Media & Entertainment,
IBM Global Business Services

Nick Gurney

Nick Gurney
Communications Sector Leader
IBM Asia Pacific

Rob van den Dam

Rob van den Dam
Global Industry Leader - Telecommunications,
Media & Entertainment,
IBM Institute for Business Value

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