Connected generation

Perspectives from tomorrow’s leaders in a digital world Insights from the 2012 IBM Global Student Study

Markets, societies, businesses and governments are undergoing seismic shifts resulting from today’s highly connected world. These shifts have led to some daunting challenges. However, one notable opportunity for today’s organizations to meet these challenges is by recruiting, managing and retaining a new generation of employees with distinct experiences and values.

Given that members of the millennial generation will soon bear responsibility for moving organizations toward successful outcomes, it is important to understand their unique capabilities, expectations and needs. It is also important to anticipate opportunities to capitalize on the differing perspectives that will inevitably emerge from divergent but overlapping generational viewpoints.

With this in mind, we conducted the second biennial IBM Global Student Study in conjunction with the 2012 IBM Global CEO Study. We surveyed 3,400 college and university students worldwide to better understand the opinions, perceptions and aspirations of our future employees, customers, leaders and citizens. We compared the views of these students, who included undergraduate and graduate students in various fields of study, to those of CEOs.

The 2012 IBM Global Student Study reveals a pool of talent with diverse capabilities, substantially prepared to help organizations lead through connections. It also points to areas where students feel unprepared by their education and to some critical organizational imperatives the next generation of leaders have yet to fully consider.

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