Cultivating organizational creativity in an age of complexity

A companion study to the IBM 2010
Global Chief Human Resource Officer Study

Why are some organizations consistently good at innovating and/or adapting while others seem to be blindsided by change? Is it because of their disciplined innovation process or the knowledge and skills of their people? Or is it their determination to build a culture where challenging assumptions is not only encouraged, but expected? Our IBM Creative Leadership Study found that leaders who embrace the dynamic tension between creative disruption and operational efficiency can create new models of extraordinary value.

What, specifically, enables leading-edge organizations to capitalize on the inherent complexity in today's environment and catalyze innovation within their business models, products and services? According to the IBM 2010 Global CEO Study, the ability to embody creative leadership is among the most important attributes for capitalizing on complexity. And of the 700 CHROs throughout the world interviewed for the 2010 IBM Global Chief Human Resource Officer Study, 69 percent told us they are not effective in developing future leaders. What's more, 78 percent of HR executives said they are not effective in fostering collaboration and knowledge sharing.

Our IBM Creative Leadership Study found that to succeed in an increasingly interconnected world, creative leaders avoid choosing between unacceptable alternatives. Instead, they use the power inherent in these dualities to invent new assumptions and create new models geared to an ever-changing world.

Creative leadership in action enables a wide range of product, process and business model innovations. Organizations will need to act upon three imperatives to accelerate the development of creative capital:

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Meet the authors

  • Daniel Roddy

    Daniel Roddy

    Associate Partner, IBM Institute for Business Value

  • Barbara Lombardo

    Barbara Lombardo

    Partner, Enterprise Leadership Leader, IBM Global Business Services

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