A sharpened focus on using analytics in organizations
At organizations in every industry, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace.
To better understand how organizations are applying analytics today, prioritizing their future investments, and transforming insights into action, MIT Sloan Management Review in collaboration with the IBM Institute for Business Value, surveyed a global sample of nearly 3,000 executive managers and analysts. Based on our analysis of survey results, combined with interviews with academic and subject matter experts, this study offers recommendations on how organizations can bolster their analytics capabilities to achieve long-term advantage.
About the authors
Research Director and North American Leader of the
IBM Institute for Business Value
IBM Institute for Business Value,
Global Analytics Research
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