Analytics: The real-world
use of big data

How innovative enterprises extract value from uncertain dataTake the 2013 survey now

The IBM Institute for Business Value invites you to participate in our 2013 analytics survey, the fourth in our Analytics series for business executives around the globe. This year's study will explore the capabilities needed to transform today's vast array of data sources and digital technologies into a value-creating competitive advantage.

We are seeking a cross-industry, global pool of respondents who have business or technology responsibilities for analytics activities within their organization to participate in this year's survey. The survey questions are focused on what your organization is doing with analytics, how you are creating a data-driven organization, and how the output from these efforts is driving business value.

As a thank you for participating in the survey, you will be among the first to receive a copy of the study when it is released in October 2013. This study is sure to be an insightful, fact-based look at how organizations around the globe are creating business value from analytics and big data.

Your chance to participate in the 2013 survey ends July 5th.

 

The term "big data" is pervasive today and still the notion engenders confusion. Big data has been used to convey all sorts of ideas, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. Whatever the label, organizations are starting to understand and explore how to utilize such solutions to process and analyze a vast array of information in new ways. In doing so, a small, but growing group of pioneers is achieving breakthrough business outcomes.

We sought to better understand how organizations view big data – and to what extent they are currently using it to benefit their businesses. The IBM Institute for Business Value partnered with the Saïd Business School at the University of Oxford to conduct the 2012 Big Data @ Work Study, surveying 1144 business and IT professionals in more than 130 countries, and interviewing more than two dozen academics, subject matter experts and business executives.

To compete in a globally-integrated economy, today’s organizations need a comprehensive understanding of markets, customers, products, regulations, competitors, suppliers, employees and more. This understanding demands the effective use of information and analytics. Next to their employees, many companies consider information to be their most valuable and differentiated asset.

Now, with the emergence and expanding adoption of big data, organizations worldwide are discovering new ways to compete and win – transforming themselves to take advantage of the vast array of available information to improve decision-making and performance throughout the enterprise. Not every organization will need to manage for the full spectrum of big data capabilities, but opportunities to utilize new data, technology and analysis techniques exist in almost every industry.

Download the 2012 IBM Institute for Business Value report, “Analytics: The real-world use of big data”

Meet the authors

Video: Mike Schroeck shares takeaways from the 2012 IBM study, "Analytics: The real-world use of big data"(00:16:00)

Industry and market segment perspectives

  • "Big Data"

    Watch the webinar about this study

    Michael J. Schroeck, Partner/Vice President, IBM Business Analytics and Optimization, and Dr. Janet Smart, Senior Research Fellow at Saïd Business School, University of Oxford discuss how enterprises are extracting value from big data.

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