Upholding leadership while encountering obstacles

Germany is an industrial leader respected around the world. As both lynchpin and engine of Europe, with numerous global businesses envied by other nations, and world-leading vocational apprenticeship programs, it is little wonder that Germany has successfully weathered economic volatility with sustained low unemployment and stable growth.

But significant risks are emerging. Both societal and economic challenges stem from private sector underinvestment, a dramatically aging population and limited appreciation of emergent business ecosystems’ impact on traditional industries, as well as organizational cultures that restrict innovation, inadequate adult education to support life-long learning and growing difficulties related to integrating waves of new immigrants. Yet opportunity is also present. Germany could become a model economy for generations to come.

Featured findings

82% of German executives surveyed said that traditional boundaries between industries are being reshaped.
86% of German executives surveyed agree that competition is coming from new and unexpected sources.
85% of German executives surveyed say traditional business models are not sustainable in the current environment.

About the authors

Christian Bieck

Christian Bieck
Global Insurance Leader
IBM Institute for Business Value

Stefan Lutz

Stefan Lutz
Member of Management Board, IBM Germany
IBM Global Business Services

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

David Zaharchuk

David Zaharchuk
Research Director
IBM Institute for Business Value

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