Why listen to employees?
To build an engaged workforce, it is more important than ever to understand and act upon employee ideas, needs and concerns. Today, emerging internal and external social platforms make it easier to capture, analyze and reveal potential workforce issues and hidden opportunities. Such activities fit the category of “employee listening.” For a mutually beneficial two-way conversation, organizations need to understand how willing employees are to share their views. Then, organizations can move ahead to select tools, inspire participation, build a listening coalition, protect privacy and – most importantly, according to IBM research – follow up with meaningful, appropriate actions.
About the authors
Director of Research Integration
IBM Smarter Workforce at IBM
Research Director and North American Leader
IBM Institute for Business Value
Researcher with IBM's Smarter Workforce Institute
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