In today’s digital world, emerging technologies have already made a significant impact, creating an economic environment that is far more connected and open, simple and intelligent, fast and scalable. Consumers are forming an ever-more insatiable desire for sophisticated and compelling experiences in all aspects of their lives. Organizations are beginning to come under intense pressure to catch-up and deliver on a very different set of customer expectations. In today’s era of exponentially increasing data and information, and ubiquitous digitization, the new economic equation favors transparency and collaboration.
Executives will be challenged to find new avenues of partnership to capitalize on the opportunities presented by the emergence of new ecosystems. They will continue to focus on their core businesses in and around their primary industries. But they will also likely seek additional growth opportunities outside traditional sources, capitalizing on particular functions or activities that constitute their true competitive advantage. This IBM Institute for Business Value executive report examines how ecosystems will change the nature of business activities, expand capabilities and enable experiences beyond anything possible today.
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About the authors
Strategy & Analytics leader, Greater China Group, IBM Global Business Services
Connect with Steven Davidson
Senior Project Executive,
IBM Institute for Business Value
Global CEO Study Program Director and Strategy & Analytics Transformation Leader, IBM Institute for Business Value
Connect with Anthony Marshall
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