Reimagining the enterprise

Digital technologies are altering petroleum companies’ operations, including exploration, transportation, refining and retail. These technologies are also creating unprecedented levels of industry dislocation, with new entrants fundamentally changing the economics of the business. To thrive, petroleum companies need to conceive and offer compelling new customer and end-consumer experiences, advance operational efficiencies, launch new digital offerings and build innovation ecosystems. We call this process Digital ReinventionTM. With input from 300 petroleum executives worldwide, we explore how the most successful or effective organizations are doing things differently, and what other organizations can learn from them.

Featured findings

88% of surveyed petroleum executives say cloud is their most strategically important technology.
78% of surveyed outperforming organizations have a transformational vision for digital technologies.
95% of surveyed outperforming organizations have importanted digitial technologies in the supply chain.

About the authors

Ole Evensen

Ole Evensen
IBM Upstream Leader
IBM Global Markets

Spencer Lin

Spencer Lin
Global Chemicals and Petroleum Lead
IBM Institute for Business Value

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

John Matson

John Matson
Upstream Oil and Gas Expert
IBM Chemicals and Petroleum Center of Competence

David M. Womack

David M. Womack
IBM Global Director of Strategy and Business Development
IBM chemicals and petroleum industries

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Digital Reinvention in action

Digital Reinvention in action

What to do and how to make it happen

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