Reimagining the enterprise

Digital technologies are altering how people and businesses interact. Digital forces are creating unprecedented levels of industry dislocation, fundamentally changing the economics of business. Consumer products businesses are at the vanguard of digital innovation. Faced with the threat of new market entrants with new business models, as well as dual imperatives to anticipate rapidly evolving consumer expectations and radically improve supply chain responsiveness and efficiency, consumer products firms are confronting a stark choice: Either digitally reinvent their enterprises or watch as consumers defect and business declines around them. By embracing Digital Reinvention™, organizations create an opportunity to fundamentally reimagine their operations and how they engage with consumers, suppliers and other stakeholders.

Featured findings

58 percent of consumer products executives surveyed say that traditional value chains are becoming fragmented due to disruptive technologies.
46 percent of consumer products executives surveyed indicate that boundaries between their industry and others are blurring
51 percent of consumer products executives surveyed say that competition from new sources is begninning to impact their businesses.

About the authors

Jane Cheung

Jane Cheung
Global Consumer Products Leader
IBM Institute for Business Value

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

David McCarty

David McCarty
IBM Consumer Products Industry Leader
IBM Industry Solutions and Business Development

Romas Pencyla

Romas Pencyla
Vice President and Consumer Products Industry Leader
IBM Global Business Services

Stacy Short

Stacy Short
Partner and SAP Global Alliance and Digital Transformation Leader
IBM Global Business Services

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