Reimagining the enterprise

The global automotive industry is at the vanguard of a digital revolution. Digital technologies are altering how people and businesses interact, creating unprecedented levels of industry dislocation and fundamentally changing business economics. Original equipment manufacturers (OEMs) and suppliers alike are reconceiving driving experiences through a prism of anywhere, anytime mobility. But this is only the beginning. Automotive firms need to rethink their organizations from the ground up. As the birthplace of traditional production chains, the automotive industry is transitioning from a vehicle-centric view to a state of deep, sustained customer centricity. It is doing this through a process we call Digital Reinvention™ – which requires automotive organizations to establish new focus, new expertise and new ways of working.

Featured findings

73% of OEM executives rated mobility services as a significant area for co-creation with consumers
75% of automotive industry executives expect non-traditional industry participants to have a key role in the automotive ecosystem by 2025

                      73% of automotive executives rated collaboration with other industries as the best opportunity for industry growth through 2025

About the authors

Duncan James

Duncan James
Automotive Industry Leader, North America
IBM Global Business Services

Sachin Lulla

Sachin Lulla
Vice President, IBM Global Automotive Strategy & Solutions Leader
IBM Global Business Services

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

Ben Stanley

Ben Stanley
Automotive Research Leader
IBM Institute for Business Value

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