Transcending disruption

Digital technologies have altered how people and businesses interact. Digital forces have created unprecedented levels of industry dislocation and are fundamentally changing business economics. To succeed in this disruptive environment, organizations will need to offer compelling new experiences, establish new focus, build new expertise and devise new ways of working. Business leaders will face a stark choice: Either digitally reinvent their enterprises, or watch as their businesses decompose around them. Successful Digital Reinvention will involve a fundamental reimagining of how an organization operates and how it engages with its environment.

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Study highlights

60 percent of global CEOS are expecting more competition from outside their industry

81 percent of global CEOS want to use technology to develop stronger customer relationships

54 percent of global executives believe that customer buying behaviour is shifting from products and services to experiences

The four distinct characteristics of the E2E economy

The first four steps of digital reinvention

For successful digital reinvention, organizations need to pursue a new strategic focus, build new expertise and establish new ways of working.

Digital reinvention in action What to do and how to make it happen.

The most successful digitally reinvented businesses establish a platform of engagement for their customers, acting as enabler, conduit and parter.

About the authors

Saul J. Berman

Saul J. Berman, Ph.D.
Partner and Vice President, Chief Strategist
IBM Global Business Services

Peter J. Korsten

Peter J. Korsten
Partner and Vice President, Global Leader Thought Leadership and Eminence
IBM Global Business Services

Anthony Marshall

Anthony Marshall
Research Director and Strategy Leader
IBM Institute for Business Value

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