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The revolutionary content supply chain

Learn how organizations can use generative AI to reinvent and optimize their content supply chains.

State of Salesforce 2023-2024

How do top Salesforce platform users optimize value? Insights gleaned from thousands of executive users.

The CEO’s guide to generative AI: customer service

In the second installment of our CEO guide to generative AI, we’ve outlined how customer service is evolving—and how executives can respond.

Turn input into impact with an AI-led marketing strategy

AI-powered tools can decode consumer behavior and help marketers enhance the customer journey. However, many marketers aren't leveraging AI effectively.

Design Thinking isn’t enough

Business Design leaders take a broader approach to deliver a better customer experience and stronger revenue growth.

Unleash your platform's power

Digitally mature businesses have differentiated themselves by unleashing the power of digital experience platforms.

The CEO’s guide to generative AI: Marketing

Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing.

Optimize your DXP capabilities

Formally prioritizing digital transformation of CX is a winning approach for Experience Leaders using Adobe customer experience capabilities.

Aligned to thrive with Enterprise Work Management

This report explains why cross-enterprise collaboration is critical and how Enterprise Work Management can foster collaboration and agility.

More Marketing and Sales, CMO research and insights

Seizing the subscription business model

Succeeding with subscriptions requires rethinking pricing models, technology, and the customer experience.

AI ethics in action

Explore the state of AI ethics in organizations today and see how executives can advance trustworthy AI.

The value of virtual agent technology

AI-enabled systems can help companies boost customer satisfaction and outperform the competition.

Deepen B2B relationships during COVID-19 and beyond

COVID-19 has inspired innovation in B2B sales and marketing. See how technology can help companies build and bolster client relationships.

COVID-19 Consumer Survey

The coronavirus pandemic is changing the way people work, learn, shop, and interact.

The CMO’s guide for turning mayhem into momentum

IBM CMO Michelle Peluso created a practical guide to help marketing leaders navigate COVID-19. It outlines five steps to take and principles to apply while taking them.

How can IBM help you?

IBM iX

Elevate your brand with an integrated experience strategy. Create experiences your customers can't live without and your competitors can't touch.

Salesforce Consulting Services

Make smarter decisions faster with Salesforce, AI and IBM expertise.

Watson Marketing

Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect.