Read our latest reports
What do Gen Z shoppers really want? Retail essentials and customized experiences top their list
Updated 30 Mar 2018
Gen Z shoppers expect seamless, technology-driven retail experiences based on their preferences.
Blockchain reinvents the consumer experience: Building better supply chains and customer relationships
Updated 11 Jan 2018
For the consumer industry, potential blockchain benefits cover both the supply side of businesses and customer-facing interactions.
Realizing the future today: Digital Reinvention in consumer products
Updated 17 Aug 2017
By embracing Digital Reinvention, consumer products businesses stand to reimagine operations, as well as consumer and supplier engagement.
Gen Z brand relationships: Authenticity matters
Updated 21 July 2017
To attract Gen Zers and build loyalty, brands must provide opportunities for engagement and co-creation.
IBM 2017 Customer Experience Index (CEI) Study: Customer expectations outstrip brands’ capabilities to deliver the optimal shopping experience
Updated 28 Mar 2017
IBM Customer Experience Index: Learn how well brands are meeting consumer expectations today and how they can adapt to tomorrow’s demands.
Uniquely Generation Z: What brands should know about today’s youngest consumers
Updated 10 Jan 2017
Understanding Gen Z, the up-and-coming generation of shoppers that wields enormous economic influence, is vital to the future success of the consumer products and retail industries.
Inspiring deeper brand enthusiasm: Your cognitive future in the consumer products industry
Updated 03 Mar 2016
Read about how cognitive solutions are helping the consumer products industry.
Ready for prime time? New lessons on building the consumer products brand experience
Updated 04 Jan 2016
Learn how consumer products companies can tap into consumer wants to create a compelling brand experience.
Read earlier Consumer products industry reports
Cloud for consumer products
Improving efficiency, increasing revenue and fostering collaboration
With cloud, consumer products organizations can better meet their key imperatives: to deliver a differentiated brand experience, collaborate with channel partners, optimize supply and distribution networks, reinvent processes and increase agility.
Facing the Forces of Change®: Reimagining Distribution in a Connected World – updated
Updated 15 Jul 2015
New ideas can help organizations meet the continuing challenges of change in the connected world.
Perfect replenishment: Extending the Perfect Order all the way to the consumer
Updated 25 Feb 2015
Core supply chain metrics must keep pace with recent advancements, and the new Replenishment Index measures can drive improvements in the next decade.
Brand enthusiasm: More than loyalty - How today’s consumers want to engage with your brand
Updated 10 Nov 2014
To effectively cater to consumers in today’s digital, omni-channel world, companies need to build brand enthusiasm, not just brand loyalty or repeat purchases.
Analytics: The real-world use of big data in consumer products - How innovative consumer products organizations extract value from uncertain data
Updated 29 Jul 2013
Big data has the potential to provide solutions to some of the consumer products industry’s toughest business challenges, as well as transform processes, organizations and many aspects of the industry itself.
Trusting the science that drives your business: A systematic approach to verify scientific claims
Updated 30 Apr 2013
The time has come for an independent, systematic and unbiased process for auditing scientific claims to help increase consumer confidence in scientific outcomes, reduce risks and generate more value.
Facing the Forces of Change®: Decisive Actions for an Uncertain Economy
This newest version aims to empower distributors with the knowledge, tools and insights to be informed, intelligent, and nimble enough to make well informed, rapid decisions, and then to adjust and iterate as necessary.
Winning over the empowered consumer
Updated 04 Jan 2012
In today’s tumultuous world, how well retailers and product brands build trust with both individuals and communities of consumers will determine whether they benefit from a base of loyal advocates or are left to fend with transient and fickle customers.
Capitalizing on the smarter consumer
Updated 07 Jan 2011
Customers today are more connected, vocal and demanding than ever before, and they want a personalized experience from retailers.
Capitalizing on Complexity: Insights from the Global CEO Study 2010 - Retail Industry Executive Summary
Updated 27 Jul 2010
Ever-rising complexity is unavoidable: the choice is in how retail organizations respond. Our interviews with more than 1,500 CEOs revealed that the most successful are creatively discovering ways to capitalize on complexity.
Meeting the demands of the smarter consumer
Updated 26 Jan 2010
Retailers that want to succeed in the future will have to keep pace with smarter consumers by providing new shopping channels, participating in social networks and using analytics to meet their demands.
Creating connections: Strategies for today's electrical and industrial distributors
Updated 10 Dec 2009
To build a foundation for value creation, electrical and industrial wholesalers and distributors need to define and execute an expanded value proposition, build data-driven operations and create an adaptable business model.
The future of the Consumer Products Industry: The end of the world, or a world of opportunity?
Updated 01 Jun 2009
In the midst of explosive population growth, increased urbanization, an evolving, demanding customer base and global climate and natural resource issues, the Consumer Products (CP) industry faces shifting market dynamics, channel challenges and renewed pressures for business model innovation.
Break out or get boxed in: Leading strategies for today's food and foodservice distributors
Updated 26 Jan 2009
Food distributors' traditional value proposition, which centered on storing and transporting goods, is no longer sufficient. In a consolidating and intensely competitive industry, these distributors will need to provide more value to remain competitive.
Full Value Traceability
Updated 11 Dec 2008
A strategic imperative for consumer product companies to empower and protect their brands.
2008 GMA information technology and effectiveness study
Updated 29 Aug 2008
To decrease the gap between what executives think IT should be doing for grocery manufacturers and consumer products companies, and what, in reality, is being accomplished, companies should invest more time during project planning to more closely align expectations of IT performance with objectives.
Download the IBV App
Access our latest thought leadership, including C-suite studies and industry insights. Maintain a library, receive regular updates. Explore enhanced content.
Sign up to receive monthly e-mail updates on recent papers from the IBM Institute for Business Value.