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Highlights from the fall 2016 Global Telecom Survey
Updated 16 Feb 2017
Customer experience, digital trust highlight the fall 2016 telecom survey.
A new day in the world of content: Your cognitive future in the media and entertainment industry
Updated 03 Nov 2016
Cognitive computing can help media and entertainment companies unleash a new era of innovation and growth
Outthinking disruption in communications: The 2020 CSP in the cognitive era
Updated 18 Feb 2016
By taking advantage of growth opportunities stemming from changing customer expectations, rapid industry convergence and technological innovation, today’s CSP can emerge in 2020 as a new and stronger business.
Read earlier Communications executive reports
Dialing in a new frequency: Your cognitive future in the communications industry
Updated 17 Dec 2015
Cognitive computing can help communications service providers unleash a new era of innovation and growth.
Cloud for telecommunications
Improving efficiency, reducing costs and increasing revenue
Cloud can help CSPs create new businesses, redefine customer relationships, transform and optimize operations, and expand business agility and capability.
Keeping telecom on target: How CSPs tap the transformative power of data and analytics
Updated 02 Jun 2015
In the rapidly changing market, CSPs need big data/analytics plans that focus on customer objectives, business operations and new revenue generation.
Restoring connections: How telecommunications providers can reboot the customer experience
Updated 12 Feb 2015
How can communication service providers escape the effects of industry commoditization and differentiate themselves?
The influence of social - New views from the 2014 IBM Global Telecommunications Consumer Survey
Updated 01 Jun 2014
Communications service providers should use the influence of social to their advantage to help improve customer satisfaction and loyalty.
What being global really means - Why global integration is crucial for international communications service providers
Updated 31 Jan 2014
To achieve meaningful financial advantage over their single-market peers, global communication service providers (CSPs) should focus on improving their global integration to drive the synergies necessary for cost savings and innovative growth.
Analytics: Real-world use of big data in telecommunications - How innovative communications service providers are extracting value from uncertain data
Updated 30 Apr 2013
Big data has the potential to place communications services providers (CSPs) in a prime position to win the battle for customers and create new revenue streams.
Telecom’s future is social - The value of social business for communications service providers
Updated 12 Jan 2013
Although the telecommunications industry has facilitated the rapid adoption of social networking and social business on a global scale, the adoption of social media by communications service providers to engage with customers is still very low.
The natural fit of Cloud with Telecommunications
Updated 01 Sep 2012
The telecommunications industry is beginning to see what Cloud really means to its future success.
Building advocacy in telecommunications
Updated 07 Nov 2011
Despite a "customer first" focus, communications service providers (CSPs) have very few loyal customers – or advocates – according to results from the recent IBM global telecommunications consumer survey.
Communications spending priorities, perceptions, expectations and attitudes of today’s smarter consumer: New views from the 2011 IBM Global Telecommunications Consumer Survey
Updated 30 October 2011
A new IBM Institute for Business Value telecommunications survey reveals consumers’ spending priorities, usage and perceptions of products and services, information sources for products and services, attitudes toward communications service providers (CSPs) and purchasing values.
From Stretched to Strengthened: 2011 IBM CMO Study - Communications Industry Edition
Updated 30 October 2011
How are chief marketing officers (CMOs) helping their enterprises cope with the fundamental shifts transforming business and the world? To find out, we conducted 1,734 face-to-face interviews with CMOs in 64 countries, with 131 of those CMOs representing the Communications industry.
The essential CIO: 2011 IBM CIO Study - Communications Industry Edition
Updated 30 May 2011
Of Communications CIOs, about 80 percent plan to leverage data to generate insight and to use client analytics tools to achieve this goal. This industry’s CIOs also have a significantly greater focus on self-service portals, cloud computing and revenue model changes than the global sample of CIOs.
How are technology leaders helping their organizations adapt to the accelerating change and complexity that mark today’s competitive and economic landscape? To find out, we spoke in person with 3,018 CIOs in 71 countries, with 137 of those CIOs representing the Communications industry.
Telco 2015: Five telling years, four future scenarios
Updated 03 May 2010
One of four predominant scenarios will emerge for Telcos based on specific market trends and a set of critical variables.
Podcast Interview: Consumer Survey
Updated 04 Nov 2009
Interview with Chris Pearson, Nick Gurney and Judith List
Podcast Interview: The changing face of communication
Updated 01 Jun 2009
Interview with Chris Pearson, global telecom industry leader of IBM Global Business Services and an expert in strategic issues facing the telecommunication industry
The changing face of communication: Social networking's growing influence on telecom providers
Updated 01 Jun 2009
Telecom companies must respond to shifts in communication patterns and control, created by the strong emergence of social computing, to position themselves to reverse declining revenue growth and market share.
Podcast Interview: Beyond advertising: Choosing a strategic path to the digital customer
Updated 13 Apr 2009
Interview with Saul Berman, IBM's global leader for Strategy & Change Consulting Services
The Enterprise of the Future: IBM Global CEO Study - Telecom Industry Edition
Updated 13 Apr 2009
Telecom CEOs share their views on the future of business.
Beyond advertising: Choosing a strategic path to the digital consumer
Updated 24 Mar 2009
The distinctions are blurring between advertising and marketing, as new forms of communication marry the return on investment (ROI)-characteristics of marketing with emotional characteristics of traditional brand advertising - in short, the old ways cannot meet the challenges of today.
Telecom switches emphasis: Preliminary analysis of the 2007 Telecom Industry Survey
Updated 26 Jan 2009
To remain competitive as industry boundaries blur, telecom providers will require new sets of capabilities beyond the traditional strengths that telecom executives continue to emphasize.
A future in content(ion): Can telecom providers win a share of the digital content market?
Updated 19 Jan 2009
Digital content opportunities could help telecommunications companies fend off competitive threats from cable rivals and grow revenues in new markets. But will telcos be able to take advantage of this potential?
The telecom of the future: Insights from IBM CEO and telecom executive surveys
Updated 31 Oct 2008
telecommunications, Telco, telecom, social networking, Web 2.0, mobile communications, network, fixed voice, broadband, collaboration, innovation.
Navigating the Media Divide: Innovating and Enabling New Business Models
Updated 15 Feb 2007
Get ready for the coming collision between incumbent content owners and media distributors.
The Innovation Paradox in the Telecom Industry
Updated 20 Nov 2006
As part of our Global CEO Study 2006, in which we interviewed 765 chief executives and business leaders on the topic of innovation, we looked more specifically at the views of the 46 telecom executives who participated in the survey.
Primetime for Mobile Television: Extending the entertainment concept by bringing together the best of both worlds
Updated 05 Apr 2006
Not long ago, the thought of watching television on a small screen seemed far-fetched.
The order matters: Increasing value in order-to-cash begins with order management
Updated Feb 2006
Read why transformation in order-to-cash presents significant opportunities for telecommunications service providers to address these challenges and enhance performance.
Services over IP: Delivering new value through next-generation networks
Updated Nov 2005
Consider the challenges and opportunities presented by IP technology and learn how next-generation networks can help telecom companies position themselves for a profitable future.
Profiting from Convergence - Defining Growth Paths for Telecom Service Providers
Updated Feb 2005
Explore the possibilities that convergence presents to the telecommunications industry.
Mobile network operators go on demand in pursuit of profitable growth
Updated Dec 2004
The majority of electronics companies are not well positioned to adapt to new opportunities and threats that arise through rapid market changes.