A renaissance in media and entertainment

For media and entertainment (M&E) companies, cognitive computing has arrived, and its potential to revolutionize the industry is enormous. With the power to unleash a new era of innovation and growth, cognitive systems are already helping M&E companies better understand audiences, refine advertising activities and improve service for customers, all of which aids in further enhancing the customer experience. Our research indicates that M&E executives are poised to embrace this groundbreaking technology and invest in cognitive capabilities to spark a renaissance in media and entertainment.

Study highlights

86% of M&E executives familiar with cognitive computing believe it will play a disruptive role in the industry.

92% of M&E executives familiar with cognitive computing believe it will play an important role in the future of their business

82% of M&E executives familiar with cognitive computing intend to invest in cognitive capabilities.

About the authors

Bob Fox

Bob Fox
Global Industry Leader, Telecommunications and Media & Entertainment,
IBM Global Business Services

Steve Canepa

Steve Canepa
General Manager; Global Telecommunications, Media and Entertainment; IBM Sales and Distribution

Rob van den Dam

Rob van den Dam
Global Telecommunications, Media & Entertainment Industry Leader;
IBM Institute for Business Value

Utpal Mangla

Utpal Mangla
Global Industry Executive; IBM Cognitive & Watson,
Telecommunications, Media & Entertainment

Brian Goehring

Brian Goehring
Cognitive Lead, IBM Institute for Business Value

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