Welcome, industries, to the age of cognitive computing

Now, intelligent machines simulate human brain capabilities to help solve society’s most vexing problems. Cognitive computing has indeed arrived, and its potential to transform industries around the globe is enormous.

To explore future opportunities and determine how cognitive computing is already being utilized in various industries, the IBM Institute for Business Value conducted follow up research to its initial Your cognitive future research study.

Through a survey conducted by the Economist Intelligence Unit, we gained insights from more than 800 executives from around the world in a variety of industries, including healthcare, banking, insurance, retail, government, telecommunications, life sciences, consumer products, and oil and gas, and from supplemental desk research and interviews with subject matter experts across IBM.

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Banking and financial markets

Breakthrough banking


Dialing in a new frequency

Consumer products

Inspiring deeper brand enthusiasm


Mission: Possible!


A booster shot for health and wellness


Understanding customers and risk

Life sciences

Prescribing a digital transformation for life sciences

Media and entertainment

A new day in the world of content

Oil and gas

A new natural resource


Thinking like a customer

About the authors

Anthony Marshall

Anthony Marshall
Research Director and Strategy Leader,
IBM Institute for Business Value

Brian Goehring

Brian Goehring
Associate Partner,
IBM Institute for Business Value

Read our IBV cross-industry reports on cognitive computing

Your cognitive future, Part I

The evolution of cognitive

Your cognitive future, Part II

Kick-starting your cognitive journey


How IBM can help

Meet Watson

Watson is a technology that understands all forms of data and reasons and learns at scale.


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