A communications renaissance

For communications service providers (CSPs), cognitive computing has arrived, and its potential to revolutionize the industry is enormous. With the power to unleash a new era of innovation and growth, cognitive systems are already helping CSPs further enhance the customer experience and uncover new insights. Our research indicates that communications industry executives are poised to embrace this groundbreaking technology and invest in cognitive capabilities to spark a renaissance in communications.

Study highlights

89% of CSP executives familiar with cognitive computing believe it will play a critical role in the future of their business.

85% of CSP executives familiar with cognitive computing believe it will play a disruptive role in the industry.

94% of CSP executives familiar with cognitive computing intend to invest in cognitive capabilities.

About the authors

Bob Fox

Bob Fox
Global Industry Leader, Telecommunications and Media & Entertainment,
IBM Global Business Services

Rob van den Dam

Rob van den Dam
Global Telecommunications Leader,
IBM Institute for Business Value

Ravesh Lala

Ravesh Lala
Vice President,
Watson Client Value & Transformation Leader

Owen C. Coelho

Owen C. Coelho
Senior Consultant,
IBM Watson Value Engineering

Dr. Sandipan Sarkar

Dr. Sandipan Sarkar
Executive Architect,
IBM Global Business Services Global Government Center of Competency

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