The end of broadcasting as we know it

The digital world has turned the broadcasting paradigm upside down. Media companies need to deliver the best individual experience to every consumer in context, in the moment and all the time. And yet, customer expectations are now far ahead of delivery — so far ahead, in fact, that broadcasters need to completely reinvent themselves. This Digital Reinvention™ requires a much deeper understanding of content and customers, as well as scalable solutions that support the quality of delivery in every circumstance. It also requires processes that can fully monetize the opportunity, including better rights and royalties clearance and advertising yield optimization. Successful media companies of the digital future will need to have a broad cognitive strategy and investment priorities that align to the goals of maximizing return on content investment while excelling at customer services.

Featured findings

72% of surveyed consumers agree that it is important to have a good quality video streaming experience on their mobile devices
65% of surveyed consumers say they often or regularly experience buffering problems while watching video on their mobile devices
57% of surveyed consumers agree that receiving high-quality, exclusive video content is a key incentive to remaining loyal to their providers

About the authors

Saul J. Berman, Ph.D

Saul J. Berman, Ph.D
Partner and Vice President, Chief Strategist
IBM Global Business Services

Steve Canepa

Steve Canepa
General Manager, Global Telecommunications, Media & Entertainment Industry
IBM Global Markets

Daniel Toole

Daniel Toole
Executive Partner, Media and Entertainment Industry Leader
IBM Global Business Services

Rob Van den Dam

Rob Van den Dam
Global Telecommunications, Media and Entertainment Industry Leader
IBM Institute for Business Value

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