Using a combination of cloud-delivered services, companies accelerate time-to-market and enhancements that differentiate the customer experience. Cloud can bring substantial IT efficiencies and cost savings. So, how can cloud spur major benefits for organizations in different industries?

Leading organizations use cloud for:

  • Operational innovation – Simpler and faster processes drive internal efficiency; reduced complexity enables better governance and expanded access to more and broader data to manage risk; and IT capacity is better aligned to business volumes.
  • Revenue model innovation – Customer relationships, data and other assets are monetized more readily; time-to-market is enhanced; and relevant partner services are incorporated more easily.
  • Business model innovation – Third-party services extend into the banking ecosystem; open collaboration and sharing are expanded; new types of business can be pursued; and innovation is introduced systematically.

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Cloud for automotive

Driving innovation, fostering collaboration and improving operational efficiency

Cloud for banking

Increasing efficiency, driving growth and gaining competitive advantage

Cloud for chemicals and petroleum

Enhancing productivity, improving efficiency and optimizing operations

Cloud for consumer electronics

Delivering new IT capabilities, reducing costs and increasing customer demand

Cloud for consumer products

Improving efficiency, increasing revenue and fostering collaboration

Cloud for education

Driving efficiency, improving outcomes and controlling cost

Cloud for energy and utilities

Enhancing growth, improving efficiency and increasing innovation

Cloud for financial markets

Driving growth, gaining competitive advantage and improving efficiency

Cloud for government

Enhancing services, creating efficiencies and reducing costs

Cloud for healthcare

Improving data access, streamlining business processes and reducing costs

Cloud for industrial products

Improving productivity, optimizing processes and enhancing customer satisfaction

Cloud for insurance

Streamlining business processes, gaining effi ciencies and accelerating innovation

Cloud for life sciences

Enhancing collaboration, reducing costs and accelerating innovation

Cloud for media and entertainment

Improving efficiency, enhancing productivity and increasing revenue

Cloud for retail

Improving data access, increasing demand and reducing costs

Cloud for telecommunications

Improving efficiency, reducing costs and increasing revenue

Cloud for transportation

Improving efficiency, increasing innovation and driving revenue growth

Cloud for travel

Increasing flexibility, improving agility and reducing cost

About the authors

Michael Fitzgerald

Michael Fitzgerald
CIO Advisory Leader and Partner,
CIO Advisory and Cloud Center of Competency,
Global Business Services

Anthony Marshall

Anthony Marshall
Strategy & Analytics Leader,
IBM Institute for Business Value

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