On the horns of a dilemma

Traditional business models are in a state of flux. In the most recent IBM Institute for Business Value CEO study, 60 percent of CEOs surveyed said that more competition is coming from outside their industry, a 50 percent increase since 2013. As a result, many business leaders today find themselves on what feels like the horns of a dilemma. Do they digitally reinvent their businesses, or try to hang on as discrete parts of their organizations are ravaged by more nimble, technologically superior upstarts from outside their core industry?

Experts on this topic

Edward Giesen

Edward Giesen
Global Partner, Digital Strategy Center of Competence
Global CBM Lead
IBM Global Business Services

André Ribeiro

André Ribeiro
Senior Manager, Digital Strategy Center of Competence
IBM Global Business Services

Read related IBM publications

Digital Reinvention in action

Digital Reinvention in action

What to do and how to make it happen

Digital Reinvention

Digital Reinvention

Preparing for a very different tomorrow

Redefining Competition

Redefining Competition

The CEO Point of View

Contact IBV

Want more information?