The Customer-activated Enterprise

Automotive industry insights from the Global C-suite Study

Ten years, 22 studies and 23,000 face-to-face interviews have given us rich insights into how the various members of the C-suite (CxOs) think. In 2013, we spoke with 4,183 CxOs for our Global C-suite Study. Discussions with our customers and our own deep industry experience help us develop valuable insights for the automotive industry. In the past five years, we have conducted over 2,000 hours of interviews with OEMs, suppliers and other industry participants in 19 countries.

In this report, we present the automotive industry perspective on the Global C-suite Study based on 201 in-person conversations with automotive Chief Executive Officers (CEOs), Chief Information Officers (CIOs), Chief Financial Officers (CFOs), Chief Marketing Officers (CMOs), Chief Human Resource Officers (CHROs) and Chief Supply Chain Officers (CSCOs) in 22 countries. Forty-nine percent of these executives are in OEM organizations and 51 percent are suppliers. We asked which external forces they think will most affect their enterprise in the next three to five years, and compared the results with our findings from earlier studies. To find out more, download the IBM Institute for Business Value executive summary.

Download the IBM Institute for Business Value executive summary

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