CSP’s are at the heart of their customers’ digital universe. They are sitting on a gold mine of digital data that enables them to understand their customers at an unparalleled level. It is a key corporate asset, much needed in a hyper-competitive landscape.
Big data has the potential to place communications services providers (CSPs) in a prime position to win the battle for customers and create new revenue streams. It provides them with a wealth of information about their customers’ behaviors, preferences and movements. Yet, many CSPs still struggle to fully derive the greatest value big data.
Though CSPs have handled large amounts of data for years, the game-changing aspect of big data today lies in using data to derive new insights – mostly real-time or near real-time – to become more competitive and to create business value. The current focus is on supporting the CSP’s core business, such as improving customer experience, driving new products, increasing productivity and optimizing networks.
This IBM Institute for Business Value executive report shows how CSPs can acquire the fundamental capabilities to capitalize on the opportunity big data presents, such as:
IBM’s enterprise-class big data platform enables CSPs to address the full range of big data challenges. Learn more about the opportunities big data presents to CSPs by downloading the IBM Institute for Business Value executive report: “Analytics: Real-world use of big data in telecommunications: How innovative communications service providers are extracting value from uncertain data.”
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